Brand Management Specialist Job Description
- Manage and enhance a company's brand or reputation in the public's eye.
- Coordinate objectives with marketing, creative, and advertising departments.
- Ensure brand consistency.
- Develop and enrich customer service experience.
- Drive profitable sales, brand growth and loyalty for a number of business areas.
- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
- Develop accountability structure for stakeholders.
- Develop and execute brand management plans.
- Create and enhance agency and partner relationships.
- Leverage customer insight data to refine brand management.
- Identify brand-building areas.
- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
- Develop and implement media planning, buying, and innovation strategies.
- Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
- Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
- Help promote uniformity and consistency of brand.
- Assist in development and refinement of uniform graphic standards and visual brand strategies.
-
May. 10, 2012 America's Job Exchange Andover, MA, US
Thrive in the fast paced start-up environment and make your ideas count. Join one of the fastest growing and exciting on-line job ...
-
May. 14, 2012 HB Fuller Vadnais Heights, MN, US
H.B. Fuller is a leading provider of specialty adhesives, chemical products and solutions used to create hundreds of brand name go...
-
Mar. 26, 2012 America's Job Exchange Andover, MA, US
Thrive in the fast paced start-up environment and make your ideas count. Join one of the fastest growing and exciting on-line job ...
