Media Buyer Job Description
- Reach highest number of people with lowest-priced ad possible.
- Identify target audience.
- Coordinate launch of media campaigns with marketing, communications, and sales departments.
- Decide how best way to communicate message.
- Keep abreast of industry figures, including distribution and audience figures.
- Monitor buying strategies.
- Monitor and optimize effectiveness of campaigns.
- Build relationships with media sales companies.
- Negotiate rates with media sales companies to obtain most competitive prices.
- Find a combination of media that will enable the marketer to communicate the message.
- Buy advertising space in magazines or newspapers.
- Purchase advertising time on radio.
- Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
- Use a combination of several different kinds of media to reach different audiences.
- Gain client approval for each campaign phase.
- Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.
- Track down and buy space in print publications or television markets.
- Resell space to advertising agencies.
- Recommend which days and times ads should run.
- Prepare advertising schedules.
-
May. 12, 2012 Walden University Baltimore, MD, US
GENERAL SUMMARY: The Marketing Manager - Online Media Buyer will be responsible for identifying and executing written agreements ...
-
May. 12, 2012 Laureate Global Products and Services Baltimore, MD, US
GENERAL SUMMARY: The Digital Marketing Specialist (Media Buying) will set up, optimize and provide day-to-day management of onlin...
-
Apr. 14, 2012 PerkinElmer SHELTON, CT, US
Description: PerkinElmer is a global technology leader driving growth and initiative in the Environmental and Human Health Science...
