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Advertising Manager

Job Summary

Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns.

Primary responsibilities

  • Inform public about a company's goods and services.
  • Set budgeting goals.
  • Develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads.
  • Create direct mail initiatives.
  • Measure ad effectiveness and optimize if needed.
  • Coordinate staff members who create and deliver ads.
  • Create, review, approve, and revise copy.
  • Oversee media buying.
  • Work with account executives to come up with ad campaigns.
  • Select agencies to partner with.
  • Approve agency plans.
  • Work with sales staff to generate ideas for the campaign.
  • Oversee creative staff.
  • Prepare cost estimates for campaigns.
  • Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
  • Oversee in-house accounts.
  • Present campaigns during pitches.
  • Approve changes to budget as needed.
  • Cast actors for voiceovers and commercials.
  • Preside over TV, radio, and film shoots.
  • Identify potential markets.

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