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Brand Management Specialist

Job Summary

Responsible for managing a company's brand. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of a company

Primary responsibilities

  • Manage and enhance a company's brand or reputation in the public's eye.
  • Coordinate objectives with marketing, creative, and advertising departments.
  • Ensure brand consistency.
  • Develop and enrich customer service experience.
  • Drive profitable sales, brand growth and loyalty for a number of business areas.
  • Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
  • Develop accountability structure for stakeholders.
  • Develop and execute brand management plans.
  • Create and enhance agency and partner relationships.
  • Leverage customer insight data to refine brand management.
  • Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Develop and implement media planning, buying, and innovation strategies.
  • Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
  • Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
  • Help promote uniformity and consistency of brand.
  • Assist in development and refinement of uniform graphic standards and visual brand strategies.

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