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Business-to-Business Marketer Job Description

Summary

Responsible for soliciting and facilitating electronic commerce between businesses. Markets products to other businesses that have demonstrated a need for the products or services.

Primary responsibilities

  • Recognize and reach out to clients in businesses.
  • Pitch products and services.
  • Develop presentations.
  • Create and assess a business marketing strategy.
  • Develop competitive pricing strategies.
  • Follow through with customer and ensure satisfaction.
  • Oversee product development.
  • Create collateral to distribute during presentations.
  • Advise businesses on local, national, and international trends.
  • Develop sales quota targets.
  • Anticipate revenues.
  • Develop relationships with vendors.
  • Demonstrate company products and solutions.
  • Satisfy technical needs during sales cycle.
  • Articulate competitive positioning.
  • Offer free or reduced trial periods for products.
  • Record customer interactions in lead tracking and customer issue tracking systems.
  • Follow up with leads aggressively.
  • Solicit feedback on products and services.

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