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Copy Writer Job Description

Summary

Responsible for interpreting client briefs to create meaningful and effective advertising campaigns. Work alongside a creative team to concept, develop, and create ads in television, print, and on the web. Mainly responsible for producing the written copy.

Primary responsibilities

  • Produce clear, persuasive verbal copy for advertising campaigns.
  • Create slogans, catchphrases, body copy, messages and straplines for commercials, print ads, and brochures.
  • Write scripts for radio and TV commercials.
  • Cast actors for voice-overs and commercials.
  • Work with media planners/buyers, the production department, and account reps to develop campaigns.
  • Partner with art directors to conceive and storyboard advertisements.
  • Research products and competitors to gather additional information on how products could be enhanced.
  • Pitch ideas to colleagues and clients.
  • Interpret criticism and adjust concepts accordingly.
  • Refresh digital media such as blogs and banner ads with timely content.
  • Proofread copy for spelling and grammar errors.
  • Work with art director to oversee production of campaign to completion.
  • Monitor and adjust advertising campaigns after launch.
  • Keep abreast of popular culture and trends influencing consumer buys.

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