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Creative Director Job Description

Summary

Responsible for guiding a team of employees in an advertising or marketing setting. Approves what ideas and concepts go forward to the client. Makes quick decisions under tight deadlines.

Primary responsibilities

  • Manage creative team in an advertising agency.
  • Approve or reject advertising campaign ideas.
  • Ensure team meets deadlines and stays within budget.
  • Attends photo shoots and supervises production team.
  • Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising.
  • Research the technical properties of products.
  • Determine what makes products appealing to consumers.
  • Develop unique, new concepts.
  • Conceive, develop and produce effective advertising campaigns.
  • Work with account executives to determine client needs and budget.
  • Ensure campaign stays within budget.
  • Create and present storyboards of ideas.
  • Work with art directors to create ideas.
  • Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
  • Update digital media with timely content.
  • Perform search engine optimization techniques.
  • Oversee campaigns from production to completion.
  • Revise, edit, and proofread content as needed or directed by client.
  • Respond to feedback in a timely manner.
  • Work within tight deadlines.
  • Cast actors for TV and radio work, including voiceovers.
  • Monitor and change advertising campaigns to change effectiveness.
  • Check copy for spelling and grammar errors.
  • Work with media planners/buyers and the production department to fully develop the advertising campaign.
  • Research competitors and keep abreast of market trends.

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