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Email Marketing Specialist Job Description

Summary

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business

Primary responsibilities

  • Create email marketing campaigns to promote products or services.
  • Ensure marketing message is conveyed clearly and delivered properly to prospects.
  • Ensure messages are sent in proper form and template.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • Include specific graphics, incentives, and detailed descriptions.
  • Review messages for brevity.
  • Send messages to those who have opted in for messages.
  • Ensure messages are mobile-friendly.
  • Create database of emails for lead generation.
  • Follow up on interested respondents.
  • Purge non-deliverable email addresses and opt-outs.
  • Include persuasive 'call-to-actions' in advertisements and promotions.
  • Place orders for products.
  • Design and write press releases.
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

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