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Field Marketing Representative Job Description

Summary

Responsible for planning and executing marketing campaigns to generate new prospects and improve client retention.

Primary responsibilities

  • Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
  • Plan, organize, and execute marketing and sales programs.
  • Act as the point persons for outside, inside and partner sales teams.
  • Track market and company sales performance.
  • Work closely with marketing teams to create programs.
  • Generate leads and drive sales.
  • Gather and report customer intelligence to sales teams.
  • Develop marketing plans.
  • Manage vendor contracts.
  • Supervise marketing assistants and other employees.
  • Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
  • Create programs that drive brand loyalty.
  • Manage marketing budgets.
  • Attend trade shows and events to market product.
  • Develop effective account conversion strategies to accelerate adoption.
  • Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
  • Improve forecast performance of business through thorough understanding of underlying demand assumptions.
  • Keep abreast of industry trends, competition, and new opportunities.
  • Develop understanding of product line and value chain.

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