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Instrument Sales Representative Job Description

Summary

Responsible for selling instruments such as microplate readers, microplate washers, automated purification machines and consumables, different machine product lines, dispensers, stackers and proprietary automation consumables.

Primary responsibilities

  • Sell a variety of instruments to different businesses.
  • Work within a defined geographic territory.
  • Design, implement, and execute short and long-term sales strategies that will result in territory growth.
  • Implement knowledge of equipment sales cycle.
  • Sell balanced portfolio of instruments and consumables.
  • Support distribution channels.
  • Provide competitive information such as bid situations, pricing data, or bundling arrangements in order to establish negotiated pricing contracts for assigned products.
  • Perform product demonstrations, installations, and application support.
  • Improve product knowledge and sales techniques.
  • Travel throughout assigned territory to call on regular and prospective customers to solicit orders or talks with customers on sales floor or by phone.
  • Take orders and deliver products.
  • Estimate date of delivery to customer, based on knowledge of manufacturing department’s production and delivery schedules.
  • Research competitors.
  • Gathers, analyzes and delivers information from the field to allow the company to develop strategies and products appropriated to the Quality and Safety Testing market.
  • Coordinate all issues with key clients between sales, service, support, customer services, marketing and finance.

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