Interactive Marketing Specialist Job Description


Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

Primary responsibilities

  • Develop and execute marketing programs to promote the company's brand.
  • Perform lead generation.
  • Attend trade shows.
  • Create advertisements, webcasts, websites, and direct mail.
  • Identify media outlets for press releases and promotions.
  • Enforce brand marketing guidelines in trademarks, logos, and publications.
  • Develop and track budgets.
  • Measure success of various marketing campaigns.
  • Drive profitable sales, brand growth and loyalty for a number of business areas.
  • Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
  • Develop accountability structure for stakeholders.
  • Develop and execute brand management plans.
  • Create and enhance agency and partner relationships.
  • Leverage customer insight data to refine brand management.
  • Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Develop and implement media planning, buying, and innovation strategies.
  • Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
  • Help promote uniformity and consistency of brand.

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