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Internet Marketing Specialist Job Description

Summary

Responsible for developing rich, quality content for online sites.

Primary responsibilities

  • Develop easy-to-use, clear, concise, comprehensible content.
  • Research web copy.
  • Create sites that are optimized for search engines.
  • Develop relationships with websites to obtain quality links.
  • Improve search-engine rankings.
  • Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
  • Send out quality messages on these channels.
  • Drive traffic to websites using a variety of methods.
  • Ensure content appears high on search rankings.
  • Develop density of desired keyword on page
  • Research popularity of sites linking to page.
  • Develop pay-per-click advertising campaigns.
  • Create Internet ads.
  • Establish an effective presence on social media sites.
  • Monitor a company's online reputation.
  • Approve or delete comments on blogs or articles.
  • Highlight and encourage positive comments.
  • Strengthen relationships with power brokers.
  • Manage and deliver email lists.
  • Design and deliver emails.
  • Craft email campaigns.
  • Integrate other online presences including social media outlets with email campaigns.
  • Follow up on responses.
  • Solicit customer feedback and optimize campaigns accordingly.

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