Account Executive WFSB
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POST DATE 8/9/2016
END DATE 11/1/2016
Rocky Hill, CT
JOB DESCRIPTIONThe Account Executive solicits new advertisers and increases share of business for existing advertisers
The Account Executive solicits new advertisers and increases share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients. This position also serves as an important station representative within the local business community.
Essential Job Functions:
55% - Sells advertising time and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisers marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
25% - Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertisers key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
5% - Places a priority on the sale of special inventory, marketing events and/or production to increase revenue potential.
5% - Adheres to stations credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
5% - Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
5% - Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
Minimum Qualifications and Job Requirements
Education - Completion of high school, or equivalent. College degree preferred.
Related sales/marketing courses and seminars helpful.
Two to three years media sales (TV, radio, cable) experience.
Specific Knowledge, Skills and Abilities:
Full understanding of current TV ratings
Understanding of share trends, psychographic research and programming philosophies
Solid grasp of retail marketing concepts
Some knowledge of strengths and weaknesses of competitive media
Strong sales skills; ability to create effective sales promotions
Good computer skills
Good problem solving skills
Strong multi-tasking skills
Adaptable and effective negotiating skills
Ability to thrive in a team-oriented, competitive, fast-paced environment
Good customer service skills and professional demeanor