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Account Planner - Media
Position Type: Full Time
This is an exciting time to join our team! Time Warner Cable Media is now Spectrum Reach. Spectrum Reach, the merger and power of three great companies Spectrum Reach (Charter), Time Warner Cable and Bright House Media Strategies, will create tremendous new advertising and marketing opportunities for our clients across the country. Our ambition is to be the marketing platform of choice for advertisers in our markets. With national scale and an unmatched commitment to innovation, we are well positioned to deliver a powerful combination of innovative ad products and services to help our clients achieve their objectives.
This position serves as a champion and customer advocate for Key and Target Accounts. The Account Planner proactively aligns internal resources within Sales, Marketing and Operations to ensure success and growth of specialized accounts. This position is actively involved in the full sales life cycle.
Essential Job Functions:
Account management for several Account Executives-this includes the ability to manage all internal aspects of AE s accounts from start to finish. Examples include building a client in CRM to inputting orders in Strata View 32, to working with internal TWC departments to create schedules and book an order through the system.
Proactively reviews client schedules/performance and provides recommendations for enhancements (post campaign management).
Develop strategies to meet client s current campaign needs utilizing TWC s catalog of product offerings and the effective use of scheduling
Manages schedule development including checking inventory availability and iterative development
Monitors campaign for any needed changes (and related make goods) by liaising with AE, Ops and client.
Exercises judgment to manage make-goods and pre-emptions on assigned AE s orders on a daily basis to ensure that all revenue is being added back in as quickly as possible.
Analyze and utilize inventory reports to aid in the development of effective, executable proposals and works as a liaison between the Pricing and Planning Manager on high profile programming avails.
Ability to multi-task and prioritize workload based on sales team s needs and internal deadlines
Strong written and verbal communication with internal and external TWC customers on a daily basis.
Prior experience in Media Sales or as a Media Buyer is preferred
Should have some agency planning experience or be analytical-minded and want to learn
Ability to line up psychographics of client s customer with various cable network programming
Needs to have the ability to decipher between client needs, for example, branding campaigns VS call to action and the difference between those schedules
Familiar with writing rationales and/or agency POVs ( point of views )
Clear knowledge of media terms as well as media formulas & calculation- Needs to know how to estimate ratings
Ability to back-up work and have good logic to creating schedules
Be familiar with Strata software and Nielsen
Team-oriented, and ability to work with multiple personalities
Cooperative and helpful outlook
Needs to be able to adapt to change well, multi task well and prioritize tasks well
Experience in computer software including MS Office and Spreadsheets at a minimum is required; any experience in software similar to our sales support packages preferred.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Proven track record writing effective reports and business correspondence
Experience effectively communicating with Sales and Operations team members.
Experience communicating and interacting with external clients.
Education and Experience:
Bachelor's degree (B. A.) from four-year college or university preferred; or one to two years related experience and/or training; or equivalent combination of education and experience
More on TWC: Time Warner Cable reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.
Time Warner Cable is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status.
FCC Unit: 1053
Controlling Establishment ID: 00234 - Syracuse 815 Erie Blvd
Job Code: TWCSS0004 Spec, Sales Support Lead Exempt