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Analytics Manager

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POST DATE 9/13/2016
END DATE 11/2/2016

FCB New York City, NY

Company
FCB
Job Classification
Full Time
Company Ref #
160001SH
AJE Ref #
576160931
Location
New York City, NY
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

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The Manager role is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The manager works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role may have some client interaction thus requiring appropriate client management experience & skills.

LIST OF JOB FUNCTIONS AND RESPONSIBILITIES:

* Advanced knowledge of marketing/advertising/research principles

* Advanced knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics including off-line and online/digital channels.

* Potentially guide and manage analytst/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps.

* Acumen with data sources that will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

* Competency in analytic techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, significance testing, variance and growth calculations, forecasting, return on investment.

* Advanced knowledge of analytic solutions platforms and software

* Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links

* Develop analytical plans including proper selection of methodologies, techniques, KPIs and metrics.

* Minimum 3 to 5 years of experience in marketing analytics

* Minimum 3 to 5 years of experience with digital-specific analytics both media drivers and site analytics.

* Advanced knowledge of media & web site analysis tools and vendors, including both quantitative tracking and research methodologies (DART, Google Analytics, SiteCatalyst, comScore, Dynamic Logic, etc.)

* Exceptional analytical and critical thinking skills.

* Ability to work in a fast-paced and collaborative working environment

* Strong verbal and written communications

* Proactive, outgoing and can work collaboratively with cross-capability team members

* Bachelors degree (B.A. or B.S.) or equivalent in Statistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Information Management Studies, Integrated Marketing Communications, Bio-statistics, Bio-informatics, Psychology, Sociology.

* Marketing or Business coursework is required.

* Coursework in Statistics, Calculus, or Advanced Math is desired.

* Advanced knowledge and competency of Excel, Word and Powerpoint

* Knowledge of one of the following: SAS, SPSS, SQL, Java, HTML/XML