Director - Brand Strategy
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POST DATE 9/2/2016
END DATE 11/24/2016
New York, NY
The Director should be a creative, media savvy, out-of-the-box thinker, with highly developed analytical skills who can assess brand strategic goals and translate them into tactical research recommendations. This individual will provide strategic research leadership and consultation to support advertising for key accounts across Meredith brands across platforms. In addition, the individual in this position will be:
- Responsible for project management and execution of consumer insight initiatives (using Meredith s proprietary consumer panel and C space community) and advertising accountability. Specific responsibilities include: recommending research solutions for advertising challenges, developing research concepts and strategies based on goals and objectives, mining consumer insights to support advertising proposals and internal leadership, developing & executing accountability solutions, recommending methodologies, managing vendor relations and ensuring projects are executed within budget
- Will work on larger scale company-wide insights projects and initiatives and must have an understanding of both qualitative/quantitative research methodologies, expert knowledge of third party insight company offerings and listening tools, as well as proficiency in analyzing data, interpreting results and a passion for telling a story in a creative way and conversational tone
This position is part of the Brand Strategy team, a growing segment of the Meredith Research Solutions group. The Director will work in conjunction with senior management, in setting goals and strategic planning for the department. S/he may supervise and mentor 1 direct report.
Essential Job Functions
Provide Meredith brands with strategic research leadership and consultation. Manage brand research needs for marketing and advertising sales teams. Individual will be the lead research advocate for multiple Meredith brands and the main contact for all research discussions regarding brand positioning and strategy.
Responsible for research support for print/digital sales & marketing team in managing insights to support marketing partnerships with clients and leveraging print/digital syndicated audience tools to maximize our competitive market position.
Disseminate category insights and market information across Meredith business groups to inform strategy, drive pre-sale conversations and foster greater client communication and ideation utilizing proprietary, secondary and innovative research listening tools
Work in partnership with Executive Director & SVP on macro research initiatives relating to departmental strategic goals. Responsible for maintaining departmental category newsletters and deliverables that showcase actionable consumer insights for all Meredith business groups
Minimum Qualifications and Job Requirements | All must be met to be considered.
To qualify you must have a minimum of 8+ years experience in primary and syndicated research design, analysis and reporting, project management; Prior experience in media research, advertising/media planning or vendor/supplier a must. Multi-media experience a plus (print, digital, social, etc.)
Specific Knowledge, Skills and Abilities:
Excellent command of primary research design, methods, tools and techniques. Strong working knowledge of syndicated print & digital research resources (MRI, MARS, Ipsos, Comscore/MRI Fusion, etc) and advertising accountability tools (MRI Starch, Vizu, Nielsen, Millward-Brown/Dynamic Logic) preferred. Proficiency in New Age, PIB and Media Radar and MS Office (Word, PowerPoint, Excel)
Requires excellent written and verbal communication skills; Strong presentation skills a plus;
Creative, out of the box, strategic thinker with highly developed analytical skills, who can assess brand strategic goals and translate them into tactical research recommendations;
Proficiency in analyzing data, interpreting results and communicating findings;
Fundamental understanding of both qualitative/quantitative research methodologies;
Must be comfortable interfacing with all levels of management, staff and clients; Must be organized and detail oriented and have the ability to work on multiple projects
Previous management experience preferred..