Associate Dir, Marketing Communications and Events
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POST DATE 8/24/2016
END DATE 10/12/2016
The University of Chicago
Campus - Hyde Park, IL
JOB DESCRIPTIONThe Associate Director, Marketing Communications and Events, develops and executes the Kilts Center's communications and marketing strategy aimed at reinforcing the Kilts brand name and the Chicago Booth Approach to Marketing to target audiences.
Key elements of the communication role include developing a content strategy to report on the Center's activities, insights from the Center's data analytics initiative, findings from faculty research, and the achievements of Booth's broad marketing alumni base. Target audiences include internal (e.g. prospective MBA students, current MBA and PhD students, alumni) and external (e.g. corporate partners, thought leaders around the world, MBA deans and directors, and marketing practitioners) audiences. This position will be responsible for measuring the effectiveness of the comprehensive marketing efforts.
Responsibilities of this role also include management of all event-related marketing and communications; writing and development of content for websites, newsletters, emails, blogs, print and other promotional materials. By building and maintaining strong relationships with Booth internal departments and faculty, this person will generate and disseminate material via traditional media, digital, social media and other channels.
Event management includes planning and implementation, for Kilts Center events, including academic conferences, student/alumni events and programs, competition(s) and more. In addition, the Associate Director contributes to strategic development of new events and programs as they align with marketing and communications goals. The Associate Director collaborates with partners, internal and external to Chicago Booth, to manage joint initiatives.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Work with Kilts Center leadership to develop and implement a comprehensive communications strategy to increase awareness and visibility of the Center and marketing at Chicago Booth.
Create and execute a communications plan for the Center, in particular a content strategy and content calendar.
Manage all event-related communications and promotions.
-Identify most effective channels for consumption of all communications and evaluate success with detailed metrics.
Actively participate in events, including delivery of presentations and networking, in order to establish Kilts Center visibility.
Work with data center team, faculty and Booth partners to promote Kilts Center supported research; develop content and identify appropriate channels.
Oversee and evaluate competitors marketing strategies and adjust marketing plan to meet changing market and competitive conditions.
Manage and coordinate Center events, programs and conferences for audiences including students, alumni, corporate partners and faculty (internal and external).
Interface with students, speakers, alumni, and other key partners for events and programming.
Develop content for Kilts Center publications and communications, including newsletter, email announcements, press releases, presentations, blog entries, promotional materials, etc. and identify most effective channels for consumption.
Support the work required to turn student and alumni profiles into short videos for website features and social media distribution.
Manage the production of the center's annual report and external print publications, including writing content; overseeing design, copy editing, and print teams; and maintaining mailing lists.
Outline budgets and track related expenses.
Maintain various databases and contact lists for alumni, students and corporate partners. Support stewardship efforts for donors and sponsors, including writing acknowledgement letters.
Work with key functional areas to support fundraising efforts.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ag