Associate Director, Direct Response

Associate Director, Direct Response:

Coordinate and manage fundraising strategies leading to an annual increase in revenue and key participation metrics. Develop and implement direct marketing solicitation and communication strategies using industry best practices for integrating marketing including; direct mail, email, web, telemarketing, and social media channels. Counsel annual giving officers of various University constituencies on the most effective use of direct marketing strategies and budget. Develop and maintain client relationships with various University constituencies, primarily The College, to increase annual revenue, key participation metrics and overall engagement with the University.

Coordinate solicitation and communication activities with teams across campus. Effectively use available technology to achieve goals. Use research on alumni giving patterns to improve solicitation techniques, segmentation, and predictive analytics. Gather information and solicitation data sets, prepare reports, strategize and analyze progress and results. Resolve conflict and build consensus among constituents. Analyze renewal, retention and acquisition rates; implement solicitation strategy to meet objectives. Meet regularly with various University constituents to update progress to goals, review high-end and leadership annual giving (gift ranges $1K plus), donor retention and renewal.

Coordinate design and production of all written materials. Work with team to develop and implement targeted and highly personalized full-cycle integrated solicitation strategies. Write and edit solicitations, communication pieces and test them by channel using industry standard metrics to continuously improve response results. Create and author other written material as required. Develop effective goal measurements to monitor donor and gift activity to monitor progress to goal and adjust strategy where necessary.

Provide direct management of staff responsible for fundraising and communication strategy. Set clear goals and expectations. Conduct regular review of direct marketing strategies, metrics, reporting and solicitation efforts. Interview, hire, train, and evaluate staff. Develop, manage and meet the annual giving budgets for University constituents. Seek opportunities for professional development that will enhance job performance. Perform other duties as assigned. Seek opportunities for professional development that will enhance job performance.