Associate Director, Strategy & Analysis

Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:

Discover new paths for growth by uncovering and developing new segments, products, and channels

Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment

Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities

Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

Responsibilities

We are looking for thought leaders and project managers who can guide their teams by fostering key ideas and conceptual frameworks to guide the principle strategies. As an associate director, you will:

Act as focal point for internal cross-functional teams and liaison to client teams. Develop business within the context of existing client project work
Contribute to strategy-oriented intellectual capital for clients and the internal Digitas organization. Develop effective relationships with clients and other groups across the agency
Define scope, recommended approach, and manage execution of strategy and strategic planning projects for clients
Contribute to formal frameworks and methodologies for approaching major strategic issues, both leveraging existing Digitas intellectual capital and developing innovative concepts
Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
Serve as an account team partner in aligning marketing productivity with a client s broader business goals and objectives
Contribute to the development and presentation of new business proposals to existing and new clients
Build a team environment amongst account staff and other departments; motivate others
Participate in hiring of new employees

Qualifications

5+ years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting

In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)

3+ years managing and coordinating multiple strategy projects across internal teams and client relationships

Degree in marketing, statistics, mathematics, or economics: MBA or advanced degree a plus

Possession of excellent written, oral communication and presentation skills

Experience managing and coordinating multiple projects across internal teams

Proven leadership ability with strong client relationship skills

Proficient in Excel, Word, PowerPoint with strong Omniture skills, and other site analytics tools


Extensive experience managing, mentoring and leading a team

Must be willing to travel up to 50%

For more information, visit www.digitas.com

EOE