Associate Manager, Digital Brand Marketing

Overview New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life balance. If you are looking for a NEW BALANCE, read on!

Responsibilities
As the Associate Manager, Digital Brand Marketing, you will enhance the New Balance brand by developing strategies and managing digital programs aimed at raising awareness of, interest in and engagement in New Balance-branded digital marketing experiences across multiple consumer touch points, including Newbalance.com, social networks, mobile applications, online advertising and emerging media opportunities. You will help conceive innovative digital marketing programs, brief third party vendors on concepts, and manage projects through the entire lifecycle. You will partner with team members to conduct user acceptance testing ensuring final experiences meet business requirements. In this role, you will be responsible for the company's social engagement initiatives, including achievement of business objectives, engagement of key stakeholders, identification of opportunities, crafting relevant stories, and management of the budget. You will oversee major digital launches and periodic site content change outs. You will be required to track program performance against key performance indicators, capitalize on learning, and communicate results to the broader marketing team.

Qualifications- Bachelor's degree preferably in business, information technology, and marketing. 5 or more years of digital marketing experience.
- Must be well versed in a variety of business software and social network platforms including:
Excel, Word, Powerpoint, Twitter, Facebook, Flickr, YouTube, etc.
- Must maintain flexibility and quickly respond and adapt to changing interactive needs due to trends, changes in direction, or late breaking information.
- Excellent communication skills.
- Strong project and budget management skills.
- Ability to cultivate customer relationships.Our products are designed to meet the diverse needs of consumers and our benefits are designed to meet the diverse needs of our associates. We have developed a benefits package that is sure to fit your way of life. Our low-cost medical and dental coverage and onsite wellness program will help you lead a healthy lifestyle. We offer a 401k plan with an employer match, making it possible to save for retirement. Many positions offer a flexible work schedule and a 37.5 hour work week. We provide a generous vacation package and even allow paid time off to volunteer in the community. New Balance encourages its employees to take advantage of our tremendous training and development programs, as well as our tuition reimbursement plan. We are a business casual environment where our employees are encouraged to wear NB product which can be purchased with our significant employee discount. Parking is free at all of our facilities.

We are an Equal Opportunity Employer