Attivio Inc. Senior Product Marketing Manager 8/26/2016

Attivio Boston, MA

Company
Attivio
Job Classification
Full Time
Company Ref #
27659041
AJE Ref #
575989649
Location
Boston, MA
Job Type
Regular

JOB DESCRIPTION

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The Senior Product Marketing Manager is a critical player on our Marketing team. You will develop messaging and content to drive inbound and outbound marketing programs and understand and uncover opportunities that will translate into product awareness via the creation of Sales tools and public-facing assets.. In this highly collaborative role you will work closely with Sales and Product Management groups to help define messaging and develop sales enablement tools. The ideal candidate for this role is creative and passionate about building compelling content that resonates with our growing audience.

JOB FUNCTIONS:

* Responsible for continued discovery of market needs and opportunities and the translation of market research into compelling messaging.
* Must develop an understanding of the data analytics ecosystem and how that relates to our customers' buying needs.
* Manage and create marketing assets such as web copy, ebooks, data sheets, case studies, blog posts and whitepapers to raise product awareness and drive mind share.
* Partner with sales leadership to develop effective field enablement materials specific to the market, competitors, and product.
* Act as primary point-person for messaging and playbook development. Work with marketing, sales and product management to develop and update consistent market-ready messaging.
* Lead and drive product launch and announcement activities.
* Contribute to PR efforts to help build awareness.
* Stay apprised of competitor messaging and activities.
* Willingness to attend relevant industry trade shows and customer meetings.