BRAND DIRECTOR - KLEENEX

Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 56,000 employees worldwide and operations in 36 countries, Kimberly-Clark posted sales of $19.7 billion in 2010. Kimberly-Clark’s global brands are sold in more than 150 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions they provide to make their lives better. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise and Depend, we hold the No. 1 or No. 2 share position globally in more than 80 countries.

As a global company, we are committed to cultivating a fair, respectful and engaging work environment that inspires our diverse global team to thrive professionally and contribute to the communities where we operate. We also have a responsibility to attain a deeper understanding of our impact on the world. Addressing Sustainability issues and incorporating solutions through all levels of Kimberly-Clark is a critical component of our business.

The incumbent is directly responsible for overall North American KLEENEX® brand health and has accountability across strategy, planning and execution. Key deliverables include: brand vision and positioning; strategic brand development plans; category vision and strategies; innovation and new product development in line with brand strategies; brand translation plans (marketing plans) and annual business plans. The incumbent has direct, full P&L accountability. The incumbent leads a cross functional team that “runs the business” to deliver financial objectives.

ORGANIZATION:
li Leads an integrated marketing team that includes marketing direct reports, as well as insights and integrated marketing communications assigned team members
li Leads the cross functional brand / platform team (includes P&TD, Product Supply, Planning, and Customer assigned resources) to deliver brand and business plans
li Works with Customer Development leaders to ensure brand and category strategies and plans are executed effectively and efficiently with the Customer Development Teams
li Engages with key customers in Innovation Summits and other key meetings to provide a visible brand and category champion
li Works with communications agencies, including advertising, digital, multi-cultural, design, retail, and PR
li Liaises with European Marketing Leaders to drive synergies and share best practices
li Interfaces with NACP and enterprise COEs to develop and deploy best practices, tools and metrics.
li Participates on the global brand team

KEY RESPONSIBILITIES:
li Leads the delivery of the Global Business Plan for the KLEENEX® brand by ensuring delivery of growth and financial commitments
li Stewards the brand – guides and instills in the organization the ability to be choiceful about actions that support the brand strategy, brand’s promise, brand equity, and brand health in context of overall business goals for the company
li Defines KLEENEX® brand vision and positioning and liaises with the global brand teams to ensure alignment with global brand strategy
li Defines KLEENEX® brand / Hands and Face domain and identifies opportunities for growth.
li Defines facial tissue category vision and strategies
li Creates the 3-5 year strategic brand plan and translates it into actionable 0-2 year business and marketing plans
li Defines and executes the commercialization strategies including the development of net revenue plans including pricing, margin mix, and trade spending strategies and plans including price increases, price decreases, and new price points
li Executes annual North American KLEENEX® business plans and marketing plans that deliver financial objectives (P&L). Manages all elements of the marketing mix. Ongoing, manages all aspects of the P&L to stay on track to deliver quarterly and annual financial comm