Brand Marketing Director - $150k with allowance for relocation
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POST DATE 8/20/2016
END DATE 10/23/2016
JOB DESCRIPTIONMerced County company is seeking a Brand Marketing Manager
In this position, you will provide leadership and coordination of company marketing functions. Develop and implement marketing strategy. Monitor and analyze marketing activity against goals.
Major Duties and Responsibilities:
? In charge of all marketing activities, departments and personnel involved in marketing for the Company.
? Provides strategy to the day-to-day operations of the marketing department, while maintaining focus on the company?s goals.
? Analyze brand marketing statistics to determine business growth potential.
? Analyze and evaluate the effectiveness of marketing methods, costs, and results.
? Develop and submit an annual brand plan which includes product, packaging, improvements, promotions, how and where to sell the product, and selling materials. Plan will be approved by management and reviewed quarterly for modification.
? Develop and manage marketing budgets.
? Develops the development of the Strategic Marketing Plan for the Company.
? Directs department(s) to achieve objectives established in the Company?s Strategic Plan.
? Analyze CPG marketing trends and data.
? Develops and/or maintains and improves business relations with all customers of the Company.
? Audit in-field execution and make reports to management of implementation. Report competitive activities and successes.
? Attends trade shows and seek out opportunities to increase sales through creative marketing.
? Suggest new products and participate in the R&D process.
? Manages company social media pages.
? Works closely with Sales, Quality, Operations, Engineering, Finance, and Logistics.
? Project manages all packaging design improvements and new product development opportunities.
Food Safety Requirements/Responsibilities:
? Participate in the annual Management review of the Food Safety and Quality System.
? Participate in the Business Continuity Plan and Recall/Withdraw team.
? Ensure appropriate allocation of resources for food safety and quality as mandated by the CEO.
? Responsible for maintenance of Food Safety and Quality Assurance.
Position reports to the CEO.
? MBA preferred with a minimum of 10 years related experience in sales and/or marketing position.
? Must have good understanding of mass markets with EDI systems to drive a growing business;
? Knowledge of inventory systems with perishable products is highly desirable; strong motivational, innovative, and interpersonal skills;
? Proven leadership ability to influence, develop, and empower employees to achieve objectives with a team approach.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? Work is performed in an office environment.
This description is a general statement and does not include other duties as assigned.
Relocation assistance available. Call Kym for further information or send your resume today for immediate consideration. We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.