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Brand Strategist

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POST DATE 8/25/2016
END DATE 10/25/2016

Stanley Black & Decker Towson, MD

Towson, MD
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Job Description
Stanley Black & Decker (SBD) is one of the world's largest, fastest-growing, and most dynamic companies. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Stanley Black and Decker s 2015 Revenue was 11.2B and our Global Tools & Storage division is responsible for $7.1B of SBD annual revenue. Global Tools and Storage is currently seeking candidates for a Brand Strategist position based in Towson, MD.


* The Brand Strategist will develop strategic and creative marketing solutions that help connect the brands of Stanley Black & Decker to specific target audiences and drive brand awareness.

* The Brand Strategist will keep a pulse on the retail environment, benchmark other brands, and come up with big ideas of new creative, yet cost effective marketing initiatives.

* Work cross-functionally and build relationships with a number of internal teams, from product to research and to our channel and retail partners.

* Work with the research team to gain insight into how our user segments experience our brands and create solutions aligning to those segments.

* Assists in the planning and strategy for packaging, marketing, media and public relation activities in support of commercialization plans.

* Ensure brand projects are tracking to timelines and budgets

* Ensure compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities.

Employee Specifications:


* Bachelor s Degree in Business, Marketing, Communications or related field required.


* 3-5 years in B2B marketing/brand preferred

* Retail/field sales experience, preferably with Wal-Mart, Home Depot and Lowes


* Operate within expense budget as specified

* Provide cost analysis/measure of any/all merchandising activities executed


* Creative thinker

* Passionate for shopper marketing trends

* Excellent written and oral communication skills

* Solid PowerPoint and presentation skills

* Project management skills

* Team player

* Excellent financial management skills

* Extreme attention to detail and ability to handle multiple projects at once.

EEO Statement
All qualified applicants to Stanley Black & Decker will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, veteran's status, age, disability or any other characteristic protected by law.

EEO Statement All qualified applicants that apply for Stanley Black & Decker will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability or protected veteran status.