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Brand Strategy Director 8/17/2016

Arnold Worldwide New York, NY

Company
Arnold Worldwide
Job Classification
Full Time
Company Ref #
o8NF3fwn
AJE Ref #
575906717
Location
New York, NY
Experience
Entry Level (0 - 2 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

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DESCRIPTION

POSITION OVERVIEW

The Director of Brand Strategy owns the strategic relationship with the brand, the client, and for the agency for 2-3 brands. She/he is responsible for generating business-building insight and inspiring the creatives to do business-building work. This role reports directly to Global Chief Strategy Officer.



ROLES & RESPONSIBILITIES

This role works closely with BS&A and SCS to manage the strategic process for the brand with ownership/emphasis on brand strategy (i.e., the anthropology of the brand) and bring insight to the development of business-building brand communications:

* Manage/lead primary and secondary research efforts

* Manage/lead targeting/segmentation efforts

* Manage/lead Comms Planning efforts



YEARS OF EXPERIENCE

6+ (5 if unusually talented)



QUALIFICATIONS & SKILLS

Ability to articulate complex ideas clearly and succinctly is critical. Must also be team oriented, deadline driven, organized, and able to multi-task. Highly self-motivated, thrive in fast-paced collaborative environment, have strong quantitative, analytical and communication skills. Looking for a curious, ambitious, accountable and driven thinker.



EDUCATION/CERTIFICATION

4-year degree required. Comms planning experience required. Web/Digital Marketing Experience highly relevant.

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