ESSENTIAL FUNCTIONS: Prospect for new transient business. Track all transient leads (lost and turndown). Participate in transient, group and catering lead referral. Develop a marketing strategy by analyzing historical, current and future hotel/market trends and creating selling strategies to capture the maximum amount of revenue and meet/exceed sales goals. Plan for and execute inside/outside calls and client entertainment with Corporate Travel Managers, Travel Agents and other intermediaries. Develop and continually enhance relationships with key corporate, business and travel industry accounts to maintain and increase our market share. Maintain accurate, legible records and files to provide group history, ensure future and current quality service and enhance future prospects. Conduct research on client room nights/revenue performance, prepare account performance reports quarterly and annually, conduct semi-annual account review meetings with account representatives. Develop and implement specific account marketing plans for appropriate accounts. Monitor production compliance. Maintain in-depth files on all accounts; via hard files and/or automated account management system. Maintain regular communication with all special corporate/preferred corporate accounts and send quarterly production reports to all clients. Communication to be property defined may include newsletters, client receptions/recognition functions, etc. Assist in updating Starwood & Marriott National Transient database, if applicable. Coordinate local transient sales initiative and activities with Starwood & Marriott National Transient Sales for national and regional transient accounts, if applicable. Understand transient sales strategies, strengths and weaknesses, and transient promotional programs of competitor transient hotels.