Campaign Optimization & Systems Manager 8/27/2016

General Lead Atlanta, GA

Company
General Lead
Job Classification
Full Time
Company Ref #
22183274
AJE Ref #
575997875
Location
Atlanta, GA
Job Type
Regular

JOB DESCRIPTION

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Seeking a Campaign Optimization & Systems Manager for one of the largest worldwide media companies with 5000 employees nationwide with over $1B in revenues.

Responsibilities:

The Campaign Measurement & Systems Manager is responsible for two main disciplines within the Digital Ad Operations department, both directed at enabling success in campaign optimization and measurement implementation. The role facilitates the integration of tools and systems providing campaign performance metrics into the Ad Ops workflow, with a full understanding of site, operational, and campaignreporting impacts. In addition, the role partners with internal teams such as Ad Operations and AdFX Measurement in an effort to bring oversight to campaign measurement implementation and performance optimization processes.

Requirements:

Lead campaign implementation requirements based on measurement initiatives incorporated into strategic buys. Provide counsel and training for Ad Ops Managers within each region on optimization strategies for campaigns focusing on complex KPIs, often enabling multiple metric touchpoints to analyze performance. This can include KPIs such as deriving ROI based on acquisition details or an intersection of both viewability and In-Demo performance, etc. Routinely connect and collaborate with Ad Ops Managers regarding best practices on: conversion pixel implementation and analysis, viewability reporting and optimizations, non-standard campaign research study implementation, audience performance and insights, analyzing attribution and engagement data, etc. Act as escalation contact for troubleshooting any technical issue related to a specific campaign's performance and insight measurement (i.e. vendor/campaignreporting investigations, viewability tracking analysis, technical implementation functionality, etc.). Collaborate with the Director of National Ad Ops, Measurement, Data Services, Ad Products & Yield/Analytics teams to develop and enhance Ad Ops capabilities, tools, and systems in supporting Sales initiatives with campaign performance optimizations in order to provide our marketers with the best in class performance, insights, and value. Help identify gaps in business rule risk management in addition to reporting needs. Work with Data Integration and Data Services to write requirements and to build and validate necessary business rule management and report functions. Validate and QA any new system, platform or product implementation to ensure the Ad Operations piece passes business rule, reporting, billing, and data requirements. Act as intermediary between the Director of Ad Operations and Maxifier in order to effectively utilize the system within defined guidelines and business practices. Produce and update documentation to be communicated to the Ad Ops teams in an effort to increase optimization efficiency. Assist the Ad Operations team with various system upgrade testing, new platform testing, Ad Operations QA needs, especially when strategic campaigns are affected. Bachelordegree or equivalent in Analytics, Quantitative Methods, Statistics or related quantitative field. 5years of professional experience.

About us:

We are a talent sourcing solutions company, working with clients nationally on their strategic hiring needs across information technology, information systems, finance, sales, marketing, healthcare and business operations. We work with emerging start-up firms through fast-growing Fortune 500 companies, and offer exciting full time, direct opportunities featuring excellent compensation, benefits and career advancement.