Category Leadership Advisor

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POST DATE 9/9/2016
END DATE 10/12/2016

H.J. Heinz Company Richmond, VA

Richmond, VA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Requisition ID

External Title
Category Leadership Advisor

Job Advertisement
Our Company
The Kraft Heinz Company is revolutionizing the food industry we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global food and beverage powerhouse, Kraft Heinz represents over $29 billion in revenue and is the 3rd largest food and beverage company in North America and 5th largest in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream it is our GLOBAL VISION. To be the best, we want the best best brands, best practices and, most importantly, the best people.

Owners Only.
The primary responsibility of the Category Leadership Advisor is to enable Kraft Heinz and the customer to grow category and Kraft Heinz sales by defining the best possible product assortment and shelving. The Category Leadership Advisor has ownership of assortment and shelving strategy and execution for the assigned customer. Leverages category, customer and market knowledge to localize the department/category standards to maximize category and Kraft Heinz sales. Gains customer alignment by developing and delivering focused, insights-based space and assortment selling stories. Maintains on-going dialogue with customer around results and recommended strategies.

Primary Responsibilities/Accountabilities:

Planogram Updating - 40%

* Acts as the expert on Space Management software

* Finalizes common planogram based on agreed upon project objectives

* Develops and maintains alternate versions of common planogram

* Revises planograms with optimal assortment to include new and/or discontinued items

Product Assortment - 25%

* Identifies key metrics and methodology to conduct assortment analysis by category and brand

* Targets items for deletion, addition, and retention based upon duplication/variety criteria

* Develops the most effective product assortment based on agreed upon parameters

* Confirms that assortment fits in planogram

Situation Assessment - 20%

* Performs retailers assessment of department/category strategies, objectives, assortment, POG and shelving

* Leverages syndicated data sources to populate key category insights

* Measures baseline planogram results against objectives

Aisle & Category Modification 5%

* Consult major reset implementation with retailer (i.e. aisle, look and feel of POG)

* Asses customer planogram vs. BU gold standard

* Applies best in class shelving for specific retailer

Other Job Related Activities - 10%

* Develops effective assortment and shelving selling stories using relavent customer and syndicated data

* Responds to Sales team requests

* Effectively scans retail sections with space management software.

* Maintains data and product images

* Engages customer on shelving strategies, planogram alignment and implementation details

* Performs retailers assessment of department/category strategies, objectives, assortment, POG and shelving

Minimum Qualifications

* Bachelor s Degree

* 3 + years of experience in merchandising, planograms, shelf management, category analysis, customer management, and account management.

Location (External)
Richmond, VA

EEO Policy
Kraft Heinz Company, Inc. is an equal employment employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals. As an equal opportunity employer, Kraft Heinz Company, Inc. is committed to a dive

Removal Date