Comm. Dev. and Lifecycle Mgmt Lead, Cattle & Equine
Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 60 years of experience, we deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. We are working every day to better understand and address the real-world challenges faced by those who raise and care for animals in ways they find truly relevant.
Our name, Zoetis (z -EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning pertaining to life. It signals our company's dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
The CD/LCI Cattle/ Equine leader is responsible for, in collaboration with Research & Development, Manufacturing and the US and International Commercial organizations, maximizing the value of the Zoetis Cattle and Equine research and development pipeline, leading the global planning for specific Cattle/Equine new product introductions and ensuring robust lifecycle plans are developed and implemented for key assets. He/she reports to the VP, CD/LCI.
The CD/LCI Cattle/Equine leader ensures that the Ruminants/Equine Species Innovation Strategy is executed and updated as needed. He/she collaborates closely with senior R&D, Manufacturing and Commercial leaders in providing strategic input to current Research and Development programs, specifically as these programs move through various internal milestones that require increasing organizational funding/commitment. The CD/LCI Cattle/Equine leader also works closely with Business Development and External Innovation toward achieving portfolio goals. He/She chairs the multi-functional Species Leadership Team that serves to align Research and Development programs at the species level.
The CD/LCI Cattle/Equine leader oversees a team of five colleagues each with responsibility for but not limited to a specific therapeutic area and respective key products. These colleagues serve as commercial points of contact for the organization at an asset or TA basis. One colleague is responsible for maintaining the Global Promotional Materials' Repository. A key role for the Cattle/Equine leader is the, development, coaching, mentoring of these colleagues.
The job duties include but are not limited to:
*Execute against and revise as needed the Cattle/Equine Species Innovation Strategies and ensure increasing portfolio value
*Provide timely input and align the organization to any changes in product profiles and valuations
*Identify new opportunities for growth or to fill gaps for the Cattle/Equine business inclusive of Business Development and External Innovation
*Partner with Research and Development, Manufacturing and Commercial and align the organization to key decisions and commitments, including valuations of products and forecasts.
*For select assets, lead global market and asset development planning.
*Ensure forward looking lifecycle plans are in place an implemented for all key products/molecules including LOE planning.
*Conduct timely strategic reviews of key Cattle/Equine therapeutic areas (including competition) that will foster increased organizational knowledge of those areas and communicate regular updates to senior leaders and the organization.
*Via best practice sharing, maximize key inline brands and overall long-term brand health
*Continue to enhance process capabilities of Content Central Vault (Materials Repository)
*Provide input to CD/LCI processes and procedures.
*Mentor and develop team members
*Minimum of 12 years of experience in in-line Animal Health or Human Pharmaceutical Marketing including responsibility for a therapeutic area. Cattle/Equine experience a plus but not mandatory. B.S required. MBA preferred
*Experience with new product development and knowledge of the product development process.
*Track record of successful new product launches
*Extensive undestanding of market research in all phases of product development required including opportunity identification, commercial assessment and implementation and product planning
*Acute focus on cost-effectiveness, speed, continuous improvement and value creation
*Experience representing opportunities to senior leadership required
*Hands-on experience leading valuation, forecasting, business proposals and/or other projects.
*Relationship Building and Influence: Ability to listen and understand different perspectives and to engage multiple points of view leading to alignment and agreed upon direction, even if consensus has not been reached.
*Strategic Thinking and Anticipate Customer and Market Needs: Ability to think strategically in the context of external market and anticipation of customer needs and facilitate/ promote broad thinking within and across the organization. Ability to distill complex situations/opportunities into concise communications, comfort with ambiguity and with the ability to identify and define business questions and issues and develop strategic frameworks to conduct analysis, creative out-of-the-box thinking.
*Global Marketing Competencies: Deep expertise in global marketing competencies and innovations to include strategic marketing strategy/segmentation/positioning/messaging development, new product / asset launch; brand health and lifecycle management, maximization of product/asset value.
*Animal Health / Life Sciences Industry Knowledge: Understands trends in animal health and life sciences; is aware of strategies among industry competitors and customers; understands the drug development process; understands Zoetis' business objectives and its customers; anticipates impact of developments in science and industry that may influence Zoetis products; uses knowledge of industry and market trends to develop strategies and quantify business ideas
*Business Development: Ability to evaluate both core and white space opportunities and in partnership with Business Development and to drive discussions with external 3rd parties
*Collaboration: Works effectively within teams and across the species, functions and the organization; shares responsibilities and credit; develops self and others through teamwork; helps others take appropriate risks; consistently celebrates and rewards individual and team accomplishments; instills in others a sense of initiative, responsibility and ownership; leads by example; is seen as a role model through demonstration of Zoetis core beliefs
*Communications: Clearly articulates expectations, capabilities and action plans; effectively demonstrates multiple types of communications (oral, written documents/ presentations); clearly communicates business direction and priorities; readily shares information with team members and stakeholders; Strong presentation skills sufficient to ZET level
*Prioritization: Ability to prioritize priorities, value drivers, and resource allocation required to optimize growth.
*Self Awareness /Insight, and Inclusion: Strong sense of self. Recognizes own strengths, limitations, and personal motivations. Actively seeks feedback and knows one's impact on others. Understands other peoples' unspoken, as well as explicit c