Copywriter- Tyler, TX
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POST DATE 9/2/2016
END DATE 10/18/2016
JOB DESCRIPTIONAPPLY Responsible for all content, including writing full websites, tag lines for banner ads, email and online promotions, brochures, and entire ad campaigns.
Skills and Competencies:
. Understands usability issues and content flow throughout a site.
. Adept at creating concepts and reinventing concepts to continuously support client's brands.
. Expert knowledge in developing concepts that are relevant to, and that resonate with, the target audience.
. Ability to support their ideas visually, with type and design that work together seamlessly.
. Ability to write according to the clients' brand and voice.
. Ability to work on multiple projects from concept to finish.
. Understands the components of relevance - right message, right place, right time.
. Ability to identify the single most important audience and tailor their messages accordingly.
. Creative-thinker and has strong command of the English language.
Major Job Duties and Responsibilities:
. Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
. Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
. Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
. Present drafts and ideas to clients.
. Vary language and tone of messages based on product and medium.
. Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
. Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
. Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
. Conduct research and interviews to determine which of a product's selling features should be promoted
. Bachelor's degree or equivalent education/experience.
. 5-7years of online writing experience at an advertising agency with concentration in brand and marketing
***Working knowledge of Adobe Creative Suite Applications (InDesign, Photoshop, Illustrator) is required.