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Customer Insights Analyst II

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POST DATE 9/13/2016
END DATE 12/20/2016

Synovus Financial Corp. Atlanta, GA

Atlanta, GA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Original Posting date:

Job Title:
Customer Insights Analyst II

Area of Interest:

Requisition Number:






Full Time


Minimum Requirements:
Minimum Education: Bachelor's degree in marketing, economics, finance, computer science, information systems, or a related field
Minimum Experience: 6+ years of reporting experience, analytics experience, or a combination of both; OR a Master's degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis AND 4+ years of reporting experience, analytics experience, or a combination of both
Required Knowledge, Skills, & Abilities: -Knowledge of the industry's standard business practices, products, and services
- Comfortable working with fluid priorities and tight deadlines
- Strong analytical skills with high attention to detail and accuracy
- Demonstrated data management skills utilizing a large and complex database environment
- Exceptional analytical, problem-solving, and conceptual skills
- Proficiency in regression and driver analysis and working knowledge of more complex data modeling principles
- Ability to interact and influence successfully at all levels of the organization
- Demonstrated experience leading and coaching teams
- Exceptional verbal, written and presentation communication skills
- Exceptional technical skills using tools such as SQL Assistant, SAS, Spotfire, Tableau, etc.
- Highly proficient in MS Word, MS Excel, MS PowerPoint

Additional Job information:
Position can be located in Atlanta, GA or Columbus, GA.

Job Description:
Job Summary:
Works with leadership within the Retail Banking business function to provide customer insights to drive business priorities. Designs and maintains customer and segment scorecards, dashboards and reports that offer visibility into our customer base. Develops and delivers strategic analyses that answer critical business questions, validate assumptions and debunk myths.

Job Duties and Responsibilities:
Performs data mining and customer analysis. Works with business partners to define issues and information needs and translates them into specific data/technical requirements to support business initiatives and projects.
Researches, compiles, and performs complex analysis on critical customer, account, and transactional data using tools such as SQL Assistant, SAS, Spotfire, Tableau, etc.
Performs regression, risk and driver analyses to answer business questions and works with data scientists to drive the strategic development of more complex predictive models in support of the business.
Maintains necessary processes, controls and procedures to ensure data accuracy and integrity. Leverages multiple internal or external information sources and ensures adherence to data management/data governance regulations and policies.
Manages and prioritizes multiple moderately complex projects and may supervise project teams.
May be the liaison between business units, technology teams, finance teams and other support teams.
May develop content for communication strategies across multiple lines of business; develops and supports communication tools; creates engaging and informative presentations that communicate results to management and executive audiences.
Presents complex material to all levels of management in a digestible, consumable manner.
Builds effective business partnerships with all levels of team members.
May train, coach or direct the work of lower level analysts.
Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
Performs other related duties as required.

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Synovus is an Equal Opportunity Employer supporting diversity in the workplace. M/F/D/V/AA

Synovus is an equal opportunity employer supporting diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.