DIRECTOR OF DIRECT MAIL & DIGITAL GIVING / 40 HOURS / DAY / BWH - DEVELOPMENT
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GENERAL SUMMARY/OVERVIEW STATEMENT:
The Director of Direct Mail and Digital Giving (the Director) will report directly to the Assistant Vice President of Annual Giving and will manage Brigham and Womens Hospitals (BWH) comprehensive direct marketing program, including direct mail and digital fundraising with the objective of growing the annual pipeline of supporters.
The Director manages the relationship with BWHs direct marketing agency. S/he will be responsible for ensuring that the agency delivers on all contracted services, including development of the strategic direction for the BWH direct marketing program, data analytics, reporting, and results analysis. The Director will collaborate with internal teams including Development Communications and Development Information Systems to explore new channels for fundraising/awareness campaigns through all channels.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Primary Responsibilities include:
Manage relationship with national direct marketing agency. Responsibilities include providing strategic direction for direct marketing program, overseeing launch of new direct marketing initiatives, serving as first set of eyes on all creative briefs and drafts, sourcing content for appeals (both mail and digital), ensuring that aggressive timelines and deadlines are met, upholding BWH brand and style standards, assessing effectiveness of appeals based on results analysis and year-over-year comparisons.
Work continuously to develop a high level of expertise with the Raisers Edge fundraising database, as well as other CMS platforms such as Campaign Monitor and Blackbaud products, ensuring accuracy in direct response segmentation, appeal source tracking, and budget/expense reporting.
Partner with Development Information Management to provide guidance to direct marketing agency related to mailing lists, data management, and results analysis.
Monitor data for trends in giving, specifically measuring the effectiveness of the annual giving program as a pipeline feeder for the annual leadership and planned giving teams, as well as the principal and major gifts team.
Partner with Development Communications team to develop content for both mail and digital fundraising campaigns in conjunction with the agency.
Review data and proof copy through the various stages of appeal production, helping to troubleshoot and resolve issues as soon as they arise.
Continuously evaluate, along with BWH and other development/hospital colleagues, the direct marketing program in order to facilitate annual giving growth opportunities
Serve as the internal resource for colleagues and other teams seeking to test and utilize direct marketing channels for beat-specific fundraising efforts.
Collaborate as needed to help grow leadership giving solicitation/stewardship results through direct mail and digital programs.
Seven or more years development, or other related experience, with annual giving direct response programs and digital giving.
BA/BS Degree required
Comfortable and experienced working with Raisers Edge Fundraising database.
Excellent written and oral communication skills.
Must possess a firm understanding of annual giving and the fundamental principles and methodologies involved in direct marketing fundraising in particular.
Must have experience managing complex vendor and agency relationships, as well as experience in communicating on an integrated (Direct Mail/Digital) team preferred.
Practical experience devising and implementing sophisticated cultivation and solicitation strategies.
Ability to think strategically and manage multiple projects effectively, evaluate problems and display sound judgment.
Strong analytical skills and practical experience organizing, synthesizing data, and ability to draw relevant conclusions from complex data sets. Expertise or high level knowledge of excel is a must for evaluating data.
Proven ability to motivate, engage, and work collaboratively and collegially at all levels with prospects, donors, volunteers, and members of the medical staff, or similar constituencies.
Experience with Raisers Edge and other well as other donor CRM strongly preferred, familiarity with CMS also preferred.
Familiarity with Basecamp or other project management software preferred.
Proficient in Microsoft Office tools, advance Excel skills and Internet applications required.
An even disposition and the ability to deal effectively and politely with people from diverse backgrounds and experiences in a variety of situations.
High degree of professionalism and the ability to listen carefully as well as to influence and persuade others.
Professional office environment, located off campus.
Brigham and Womens Hospital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, ancestry, age, veteran status, disability unrelated to job requirements, genetic information, military service, or other protected status.
Brigham and Womens Hospital I CARE Standards
The I CARE Standards guide me in my interactions with patients, family members, visitors, colleagues, and neighbors in my workplace and surrounding community to optimize the Brigham experience and help fulfill my role in our mission of providing seamless, high quality patient and family centered care.
C.I will Communicate my commitment to high quality performance
A.I will Appear and act as a professional
R.I will Respect all individuals
E.I will Extend myself