Digital Account Executive 8/19/2016

Media General Portland, OR

Company
Media General
Job Classification
Full Time
Company Ref #
28727182
AJE Ref #
575935398
Location
Portland, OR
Job Type
Regular

JOB DESCRIPTION

APPLY
KOIN 6 NEWS is seeking sales professionals with strong digital-business acumen. The DIGITAL ACCOUNT EXECUTIVE must demonstrate a passion for selling comprehensive digital solutions through developing strategic business solutions. The Digital Account Executive will be responsible for uncovering sales opportunities to local advertisers in Portland, OR.

The DIGITAL ACCOUNT EXECUTIVE (DAE) will report to the local DigitalSales Director and will be responsible for aggressively pursuing digital media advertising sales. The DAE will sell all of LIN's suite of digital products including display, mobile, video, social media, SEM and SEO. We're seeking a persuasive digital professional who is passionate about digital media trends and who will relentlessly pursue business.

RESPONSIBILITIES:

Success in this role may be achieved by monitoring and understanding competitors, continuing education and awareness of digital media trends, obtaining customers by cold calling, networking and prospecting, and successful negotiations.

Responsibilities include:

* Generating new leads by making cold calls, calling on inactive accounts, prospecting new business opportunities while maintaining strong relationships with existing accounts
* Selling interactive, online/digital advertising solutions that are priced on rates that typically include metrics such as page views, ad impressions, click-throughs, & time visible.
* Identifying and understanding the clients' advertising needs and developing ideal marketing solutions.
* Creating and delivering customized sales presentations in person, via phone and/or via webinars.
* Driving sales growth within assigned territory. Meeting or (preferably) exceeding sales goals by utilizing creative resources to achieve results.
* Ability to make decisions and solve problems, while collaborating with teammates and utilizing all resources available.
* Provide creative and innovative solutions for customers utilizing industry trends, selling techniques and digital product knowledge.

EDUCATION/EXPERIENCE:

* Bachelor's degreepreferred
* Documented salesexperience and/or digital agency experiencerequired (minimum 1year)
* Excellent MS Office skills including Word, Excel, and most importantly PowerPoint
* Comprehensive working knowledge of digital media, internet properties, inventory, and sales tools
* Strong oral, problem solving, communications, writing, negotiation and presentation skills.
* Must be able to present exceptional proficiency in targeted display, paid and organic search, mobile and video products
* Experience with DFP a plus
* Current certifications in Google AdWords Fundamentals, Google Advanced Search, Google Advanced Display and Individual Analytics Qualification or IAB Digital Media Sales Certification strongly encouraged
* Must be highly self-driven, demonstrate great initiative, display a professional demeanor, exude high energy and show attention to detail.
* Must be a confident, flexible, multi-tasker, and be able to work independently.

ADDITIONAL REQUIREMENTS
Must be able to juggle multiple tasks from multiple sources at one time and will work on multiple projects simultaneously in a fast paced office environment.

ABOUT US: Broadcasting since 1953, KOIN 6 News is Portland's CBS affiliate, providing local news, network and syndicated entertainment to viewers in Oregon and SW Washington. KOIN 6 News is Watching Out For You with 33 hours of local news broadcasts each week, featuring award-winning, in-depth investigations, news, weather and traffic.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled