Digital Communication & Social Media Specialist

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POST DATE 8/12/2016
END DATE 10/12/2016

Stanford University Stanford, CA

Stanford, CA
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Full Time
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Stanford University

Digital Communication & Social Media Specialist

Job Number: 72092

Stanford University is seeking a Digital Community & Social Media Specialist 2 to be under minimal supervision, to build, cultivate, advocate for, respond to, monitor, and grow a digital community on behalf of, and while representing, a department. The position requires the incumbent to build clinical research participant engagement through twitter chats, reddit AMA's, and SEO and to drive forward new ways to engage the community and participant population through digital outlets. The position requires research and development of new and effective ways to reach out to the community to market clinical studies and must understand multiple research study needs to identify sources for study participants for participant recruitment. Track changes in advertisement strategy and content then correlate that with changes in participant response. Maintain close communicate with team members and supervisor to optimize recruitment. Responsible for responding to messages and comments via our social media outlets (e.g. Twitter, Facebook, etc.). The incumbent will optimize and create adverting content for various social media platforms and analyze the effectiveness of our advertisement and recruitment strategies and will analyze and interpret social media and web analytics. Work with research teams to better understand the needs of the project at a given time and utilize that information to refine advert strategies. May instruct an intern on data monitoring and review.


Strong background utilizing social media for marketing and recruitment (preferable research related)

Proven ability/experience to analyze and interpret social media and web analytics


Bachelor's degree and minimum 1 year of relevant experience or a combination of education and relevant experience.


Build digital community thorough social media channels, blogs, and the web.

Grow and engage user base.

Manage social listening efforts and report back to management.

Provide customer service to constituents across digital channels; Represent organization to constituents, campus, media.

Develop content used to engage constituents and grow channels. Curate digital content.

Compile data, analyze and Report on social media use.

Acts as internal advocate for digital community efforts, building support for social initiatives among internal stakeholders and driving digital best practices.

Contribute to overall development and refinement of digital community strategy, and innovative social initiatives.

May supervise interns, entry-level staff, and volunteers.
- Other duties may also be assigned


Constantly perform desk-based computer tasks.

Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.

Occasionally grasp forcefully, writing by hand.

Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.


Occasional work on evenings and weekends.


Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.

Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.

Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide,

Stanford University, located between San Francisco and San Jose in the heart of California's Silicon Valley, is one of the world's leading teaching and research universities. Since its opening in 1891, Stanford has been dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world. Supporting that mission is a staff of more than 10,000, which is rooted in a culture of excellence and values innovation, collaboration, and life-long learning. To foster the talents and aspirations of our staff, Stanford offers career development programs, competitive pay that reflects market trends and benefits that increase financial stability and promote healthy, fulfilling lives. An award-winning employer, Stanford offers an exceptional setting of professionals looking to advance their careers.

Job: Marketing

Location: School of Medicine

Schedule: Full-time

Classification Level:

To be considered for this position please visit our web site and apply on line at the following link:

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.