Digital Marketing Associate
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POST DATE 8/16/2016
END DATE 12/19/2016
JOB DESCRIPTIONDIGITAL MARKETING ASSOCIATE
This position is responsible for assisting with marketing automation platform, managing the mail list process, assisting in criteria selection while implementing best practices.
PRIMARY DUTIES AND RESPONSIBILITIES:
Assists in building the organization's campaigns, metrics, forms and landing pages for optimum market impact and release to the market according to marketing schedules using marketing automation system
Manage list process for CMS, Marketo, Qualtrics and Impromptu/Cognos
Work with other Digital Marketing key users on complex engagement programs, speak to list needs and requirements
Meet with Client Managers to define, discuss and understand their needs and make segmentation recommendations, review results and interpret data for improved audience selection
Managing of email production schedule
Manage naming of marketing automation programs and mail lists to allow for consistent reporting structure and analysis needs.
Partner with IT business intelligence on special requests
Bachelor's Degree in Communication, marketing or related field
2 years experience working with marketing automation and advertising, preferred.
KNOWLEDGE, SKILLS & ABILITIES:
-Strong understanding of database applications including marketing automation software
-Strong knowledge of database systems and logic
-Excellent attention to detail
-Ability to collaborate with team members on projects as assigned
-Strong problem solving skills
-Excellent interpersonal and customer service skills
-Strong computer skills including Word and Excel
-Strong written and oral communication skills