Digital Marketing Associate 8/16/2016

Staffmark Warrendale, PA

Company
Staffmark
Job Classification
Full Time
Company Ref #
28776739
AJE Ref #
575898094
Location
Warrendale, PA
Job Type
Regular

JOB DESCRIPTION

APPLY
DIGITAL MARKETING ASSOCIATE

This position is responsible for assisting with marketing automation platform, managing the mail list process, assisting in criteria selection while implementing best practices.

PRIMARY DUTIES AND RESPONSIBILITIES:

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Assists in building the organization's campaigns, metrics, forms and landing pages for optimum market impact and release to the market according to marketing schedules using marketing automation system
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Manage list process for CMS, Marketo, Qualtrics and Impromptu/Cognos
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Work with other Digital Marketing key users on complex engagement programs, speak to list needs and requirements
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Meet with Client Managers to define, discuss and understand their needs and make segmentation recommendations, review results and interpret data for improved audience selection
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Managing of email production schedule
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Manage naming of marketing automation programs and mail lists to allow for consistent reporting structure and analysis needs.
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Partner with IT business intelligence on special requests

EDUCATION:

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Bachelor's Degree in Communication, marketing or related field

EXPERIENCE:

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2 years experience working with marketing automation and advertising, preferred.

KNOWLEDGE, SKILLS & ABILITIES:

-Strong understanding of database applications including marketing automation software

-Strong knowledge of database systems and logic

-Excellent attention to detail

-Ability to collaborate with team members on projects as assigned

-Strong problem solving skills

-Excellent interpersonal and customer service skills

-Strong computer skills including Word and Excel

-Strong written and oral communication skills