Digital Marketing Coordinator
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POST DATE 9/15/2016
END DATE 10/24/2016
Creative and Marketing
New York, NY
JOB DESCRIPTIONAdecco Creative & Marketing is assisting ANN Inc. in their search for a Site and Email (digital) Marketing Coordinator for Ann Taylor LOFT! This role is ongoing freelance (40 hours/week) and is located in New York City.
• Optimize client experience at all touch points and ensure consistent on-brand website & email messaging
• Manage production for website & email editorial content and promotions including but not limited to:
• Campaign briefs (editorial, promotional, international, outlet, store events, and other key marketing activations)
• Seasonal & Monthly website refreshes to align with current deliveries and seasonal campaign brand messaging
• SEO content and promo development
• Project Management
• A/B testing
• Facilitate and support website merchandising strategies
• Asset delivery instruction documents for website and email
• Manage marketing content and promotional calendars
• Track and analyze website & email performance results on a weekly/monthly basis/quarterly basis
• Support manager as needed with website/email adhoc projects from concept to launch
• Competitive research and analysis and assist in facilitating A/B tests to support development and concepting of new ideas to further enhance the digital client experience
• Bachelor's degree
• Demonstrated project management experience working with cross-functional teams required
• Online marketing and e-commerce experience preferred
• Experience using a major analytics platform (Omniture, Google Analytics, etc.) highly desired
If you qualify and are interested, apply today!!!