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Digital Marketing Engineer

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POST DATE 8/9/2016
END DATE 10/8/2016

Keysight Technologies Colorado Springs, CO

Company
Keysight Technologies
Job Classification
Full Time
Company Ref #
2063867
AJE Ref #
575820162
Location
Colorado Springs, CO
Experience
Entry Level (0 - 2 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
Requisition :
2063867

Job Title :
Digital Marketing Engineer

Description :
At Keysight, we help companies address their toughest challenges with precision and confidence. We offer the most precise electronic measurement tools in the industry, with advanced software to match. Our employees leverage their insight and passion to revolutionize electronic measurement and make a difference in the world.

At Keysight, we help companies address their toughest challenges with precision and confidence. We offer the most precise electronic measurement tools in the industry, with advanced software to match. Our employees leverage their insight and passion to revolutionize electronic measurement and make a difference in the world.

Join our team as we transform how we market high-tech products, using broad/digital marketing techniques to reach and engage with more customers and create demand. We are looking for dynamic, passionate, creative thinkers who like to challenge the status quo, take risks, and enjoy a team environment.

As an Digital Marketing Engineer, you must possess a rare blend of technical expertise as well as digital marketing / marcom savviness. You will have the opportunity to contribute to the digital marketing strategy for oscilloscopes, BERTs, AWGs, digitizers, and logic analyzers - including new / innovative marketing programs and tactics, developing relationships with external partners to reach broader audiences, maintaining a positive online presence for Keysight oscilloscopes, and assisting in driving a cross-platform social media plan. You will also develop technical content that supports the overall digital marketing strategy of the team. You will be one of the main forces in driving innovation in the group looking for new ways to market to our customers and raise awareness for Keysight's digital products. You performing your job well means more potential customers knowing about our products and being excited about them. While others in the team are more short-term focused, you care more about the long term awareness / buzz around our digital product lines.

Roles and Responsibilities:
- Responsible for developing and maintaining the technical expertise required to create content and serve as a technical expert externally.
- Responsible for working with others in the team to develop a digital marketing strategy that supports our programs and initiatives.
- Responsible for assisting with marcom deliverables and implementation.
- Responsible for the creation and promotion of technical content including blogs, videos, webcasts, etc.
- Responsible for raising the awareness of Keysight oscilloscopes, AWGs, BERTs, digitizers, and logic analyzers amongst engineers
- Responsible for helping design innovative initiatives and programs.
- Responsible for staying up-to-date on the latest marketing techniques, tactics, and strategies. Responsible for offering guidance to the rest of the team in these areas.
Qualifications :
Critical Skills:
- Technical knowledge and Customer Focus: Embrace market and customer insight, and develop knowledge to apply to marketing program deliverables.
- Marketing Expertise: Expertise / knowledge in modern marketing techniques, tactics, and strategy. Must enjoy the marketing side of the business in addition to the technical components of the role.
- Innovative: Ability to be creative in the design of new programs / marketing plans.
- Risk Taker: Willing to challenge the status quo and try new things.
- Planning and Organization: Able to prioritize work and manage time effectively; create detailed plans; monitor progress against Metrics/Measures
- Passion and Hard Work: Passionate about the role and willing to put in the necessary work to deliver exceptional results
- Teamwork: Able to work in a team environment and be a person others can count on
- Excellent verbal and written communication skills. Great presenter in front of an audience or when creating videos.
- Desire to constantly improve and learn new marketing tactics to stay up-to-date with the latest and most effective trends.
- Bachelor s Degree (or equivalent combination of education and experience) in engineering, with marketing or business experience/knowledge a plus.

Join some of the brightest minds in the measurement world. Learn more at www.jobs.keysight.com.

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws..