Digital Marketing -
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POST DATE 9/12/2016
END DATE 10/24/2016
Glen Allen, VA
JOB DESCRIPTIONThis Digital Marketing Position Features:
A fast growing Richmond company seeks a Digital Marketing Specialist to work directly with the Marketing Director to execute on brand communications. This position is the digital lead/engineer for all marketing communications both internal and external and is expected to be able to create and execute all work efficiently and effectively. The ideal candidate will have experience in corporate web marketing setting and have a mix of content management, user experience design, graphic design, social media and SEO skills as well as a desire to keep abreast of innovative B2B digital marketing trends. The position requires flexibility in working across multiple projects concurrently, with an ability to shift priorities to support all of our departments.
Digital Marketing Specialist Duties and Responsibilities:
?Updating and maintaining content on company websites with graphics, photos, text, etc. (Wordpress, HTML, CSS, Adobe CS). Code and deploy all web based campaigns and website changes/edits as needed.
?Maintain, manage and find efficiencies with website including updating themes, fixing all functional issues, plug-ins, and delivering solutions for new edits. Website ownership-as the digital go-to, this person will be responsible for everything working efficiently on websites at all times.
?Website Analytics - Understand, review and communicate site analytics and specifics to identify and make improvements in order to boost SEO, lead conversions, enhance PPC and other inbound marketing efforts. Run Goggle Adwords campaign managing keywords, PPC efficiency and reporting on progress. Run ROI analysis of marketing efforts and translate results into understandable business language.
?Create/edit graphic elements as needed in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
?Code and deploy all email marketing including newsletters, client communications, event marketing. This includes: list management, campaign & content development, problem solving.
?Social Media marketing-skilled at utilizing Social Media to its fullest potential through innovative ideas, regular posts and unique offers/content creation.
?Serve as internal resource on social media and digital marketing best practices, staying abreast of industry changes, consistently sharing new insights with team, bringing innovation.
?Ability to quickly and effectively understand systems that you may not have worked with in past including: WordPress, Salesforce, Constant Contact, MSOffice365, Video software, etc.
?Video skills a plus.
SPECIFIC JOB REQUIREMENTS
?BA or BS Degree, and three to five years digital marketing work experience, or equivalent combination of education and experience
?Web technical skills:
Proficiency in creating and editing HTML
?Experience working with WordPress CMS
?Proven proficiency with design programs in Adobe Creative Suite
?Quick learner- able to adopt new software and situations and quickly get up to speed, delivering solutions
?Self-starter with great initiative to find and solve problems before they arise, and bring innovation to the department
?Able to take direction and execute on schedule without constant guidance
?Strong communication, organization and time-management skills,
?Able to work independently without supervision as well as with team
Great benefits!!! Apply for this great position as a digital marketing today! We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.