Digital Marketing Manager 9/12/2016
Boca Raton, FL
JOB DESCRIPTIONAPPLY Responsibilities:The Digital Marketing Manager is responsible for executing, managing and optimizing digital paid media and online marketing programs - for both customer acquisition and retention across our ecommerce, retail stores and contract channels. As the Digital Marketing Manager you will create and manage online marketing programs including SEM (Google Adwords etc), PLA, affiliate marketing, retargeting, and paid digital display media and paid social programs.
You will help design and implement our digital marketing and paid media strategy, focusing on channel, audience and creative testing and optimization. This role will be critical in driving plans to achieve growth objectives, and requires the ability to work in a fast-paced, analytical and results oriented environment. Ideal candidate with have 5+ years of hands on experience directly managing digital marketing programs, and be metrics driven, use analytics and data to make performance marketing decisions. Qualifications:- Bachelor's Degree in Marketing, Advertising,Businessor equivalent experience
- Minimum 5 years experience within digital marketing Other Information:* Manage, execute and report SEM, PLA, affiliate, retargeting and paid digital media & paid social programs.
* Responsible for day-to-day management of campaigns and oversee paid digital agency. This includes directing audience identification, ad copy writing, managing creative assets, bid management, creative optimization, budget management, etc.
* Continuously improve by capturing and analyzing the appropriate digital marketing data/metrics, insights and best practices, and then acting on the information - experience of digital analytic tools essential (eg Google Analytics, Coremetrics etc). And provide regular reports and analysis of your program and campaign performance.
* Work with technology to ensure proper reporting and management for marketing campaigns, including Google Adwords, product feed platforms etc. Pay, Benefits and Work Schedule:Office Depot offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button. Equal Employment Opportunity:Office Depot is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, genetic information, protected veteran status, gender identify or expression, sexual orientation or any other characteristic protected by law. .