Digital Marketing Manager
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POST DATE 9/17/2016
END DATE 10/15/2016
Momentive Performance Materials USA LLC
JOB DESCRIPTIONBased in Waterford, New York, Momentive Performance Materials Inc. is a global leader in silicones, quartz and advanced materials, with a 70-year heritage of innovation and being first to market with performance applications that improve everyday life. Our solutions are found in products that touch nearly every facet of modern living and we work closely with some of the biggest brands in B2B and consumer worlds, covering a broad range of markets - from aerospace and automotive, to building and construction, personal care, and electronics.
Momentive materials are found in products that touch nearly every facet of modern living. At Momentive, we believe that leadership begins with integrity, ethics and environmentally sound operations. When you work for Momentive, you are partnering with a company that is not only focused on delivering value but on doing it in a safe, ethical and environmentally responsible manner.
This exciting opportunity is part of Momentive Performance Materials Inc.
This is a central position on the digital marketing team, supporting consumer and business to business product lines/market segments globally. The digital marketing manager will be responsible for developing and executing digital marketing strategies and plans for high growth potential business units and segments. This role requires in-depth experience and working knowledge of the digital eco-system, requiring the incumbant to select the correct mix of digital channels to drive inbound traffic, engage and influence customers, grow share and revenue. The incumbent should have depth of knowledge in paid search, social media, email marketing, landing page optimization, SEO, and display advertising.
Develop digital plans and programs that increase traffic, engage and influence customers, vet and nuture leads/targets, growing share and revenue for targeted market segments.
Work closely with subject matter experts such as global marketing directors, marketing managers and product managers to understand target customers, market trends, products, competitive differentiators and business model. Apply that knowledge to selecting and crafting digital programs that deliver results in those markets.
Work closely with content and planning team, crafting the digital campaigns and plans for critical market segments.
Develop, implement and manage critical digital program tactics and project execution; balance and prioritize competing deadlines
Measure and analyze program success against defined KPIs and growth targets at a regular rhythm, providing presentations and update to stakeholders across the organization.
Provide thought leadership and training on digital tools to the organization. Translate digital marketing programs, their tactics and results in a way is succint and easy to understand.
Maintain and manage day to day relationships with agencies, technology vendors, graphic designers and freelancers.
Assist with vetting marketing technology tools for business. Launch and maintain new tools and technology as needed.
Minimum 3-5 years digital marketing and communications experience required
Skilled in content and video development for digital; able to repurpose longer form/traditional content for digital channels.
Experience with A/B testing
Experience with marketing automation and CRM systems, Salesforce.com/Hubspot preferred
Experience managing large data set with a strong ability to identify what's working, what's not working, and why. Then fix it.
Understands various attribution models as they relate to different marketing channels and can optimize campaigns based on that knowledge.
Strong inter-personal, influence and presentation skills
Ability to work independently in a highly matrixed environment
Self-starter with a pro-active approach
Team Player and collaborator across functions and regions
Strong project management skills & ability to handle multiple projects simultaneously
Well-organized and detail-oriented
Experienced in B2B and B2C marketing
Experience in technical, mechanical or chemical industry
Experience working at a global company, interfacing with stakeholders globally
Inbound and Google Analytics and Google AdWords certifications
BA/BS in Marketing or Communications
We are an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to gender, minority status, sexual orientation, gender identity, protected veteran status, status as a qualified individual with a disability or any characteristic protected by law.
In order to be considered for this position candidates are required to submit an application for employment through our career site, be at least 18 years of age, willing to take a drug test and submit to a background investigation as part of the selection process.
Candidates are required to have unrestricted authorization to work in the United States.
If currently an employee of the Company, you must have current satisfactory work performance and in most cases, have been in your current role 18 months.
Disclaimer: We are not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee about this position. All resumes submitted by search firms/employment agencies to any employee of the Company via email, the Internet or in any other form and/or method without a valid written search firm agreement in place for this position will be deemed the sole property of the Company; no fee will be paid in the event a candidate is hired by the Company as a result of the unsolicited referral or through other means.
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