Digital Marketing Manager 9/3/2016

Confidential Company Palo Alto, CA

Company
Confidential Company
Job Classification
Full Time
Company Ref #
29544468
AJE Ref #
576087691
Location
Palo Alto, CA
Job Type
Regular

JOB DESCRIPTION

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We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digitalmarketingcampaigns across all digitalchannels.

Our ideal candidate is a team player, creative yet analytical and has entrepreneurial mindset. We encourage combining creativity with organizational skills to manage numerous different projects simultaneously.

Requirements:

BS/MSdegree in marketing or related field

8+ years of experience in digitalmarketing

Demonstrable experience leading and managing social media and display advertising campaigns

Highly creative with experience in identifying target audiences and devising digitalcampaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Adobe SiteCatalyst)

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities:

Plan and execute all web, social media and display advertising campaigns

Measure and report performance of all digitalmarketingcampaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate