Digital Marketing Specialist - EMEA

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POST DATE 8/24/2016
END DATE 10/27/2016

PerkinElmer RODGAU, ZZ

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Job Classification
Full Time
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The primary responsibility of this position is to work
with EMEA Marketing Communications and Field Marketing
to develop and execute digital and e-commerce plans for
Perkin Elmer s EMEA Environmental Health Division. The
position will direct and coordinate activities around
digital activities such as search, webinars and social
marketing channels.
* Deliver digital marketing strategy and programs,
aligned with business unit objectives, working
together with global and territory teams. Exploit
wide range of digital approaches and tactics to
drive web sales and leads
* Perform analysis and reporting for digital campaigns
and websites. Identify, track, and optimize metrics
and reporting for programs and campaigns executed;
present metrics to marketing team
* In partnership with Marketing Services, support
Search Engine Optimization (SEO) and Paid Search
Engine advertising for EH
* Develop and execute webinar plan
* Attain mastery of marketing campaign functions
* Create e-mail and other digital creative executions
according to Marketing Plans
* Ensure digital marketing activities are aligned with
business objectives, messaging and corporate brand
standards as well as follow internet best practices
* Ensure all digital marketing activities are
accomplished with the goal that each will be
examples of internal/external marketing best
practice differentiated, clear calls to action,
intuitive and easily accessible, clear benefits, and
demonstrable ROI
* Coordinate with Global Digital leader for planning
and reporting of digital programs
* Bachelor s degree in business or marketing
* Minimum of 3 years of digital Marketing experience,
preferably with a public company comparable to
* Experience in lead and sales generation through
digital and e-commerce Marketing
* Demonstrated business savvy to effectively
communicate and work with cross functional team in
support of setting and achieving business goals and
* Project and vendor management
A successful candidate will posses
* Ability to identify needs and implement programs to
meet needs, flexing plans and budget as needed
* Adaptive and diplomatic- must be able to apply
flexibility when needed while ensuring that project
objectives are completed along planned timelines
* Ability to multitask, prioritize, and deliver
consistently excellent performance in an
ever-changing environment
* Ability to work effectively and influence others, at
all levels,in a matrixed environment to effectively
move projects forward
* Solid experience in analysis and optimizing
websites. Good understanding in web related
* Analytical acumen to view and interpret results
* General knowledge of analytical sciences and
analytical science market a plus
* Unquestioned integrity and dedication to the best
principles of ethical business
Please apply with your cv and covering note in English.