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Digital Marketing Specialist

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POST DATE 9/14/2016
END DATE 11/20/2016

Atterro Minneapolis, MN

Company
Atterro
Job Classification
Full Time
Company Ref #
255479
AJE Ref #
576167767
Location
Minneapolis, MN
Experience
Entry Level (0 - 2 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
Job Description:

Are you a Digital Marketing Specialist that lives and breathes digital marketing* Have you always wanted a remote/work from home position* If so, then we want to talk to you! In this very hands on role, you will have the opportunity to develop, implement, track and optimize digital marketing campaigns across all digital channels. All candidates must be local for initial onsite training and development. Sound good so far* If so, keep reading below:

Responsibilities:

* SEM drive SEM strategies (strong focus on Google Adwords) to ensure spend is optimized and return is maximized (this includes ongoing testing of campaigns, keywords and placements)

* SEO manage and execute strategy to drive more traffic to our websites

* Digital/Mobile Marketing Campaigns develop key digital and mobile marketing campaigns and programs including retargeting, enewsletter sponsorships and all other types of digital advertising. Identify new digital watering holes to reach the audience

* Ongoing development of website strategy including content management, updates and potential redesign of our entire site

* Create landing pages that optimize conversion and user experience

* Email Marketing participate in lead generation programs through our marketing automation program including database management work

* Analytics and Reporting - conduct and interpret all reporting and analytics to optimize campaigns and leverage key insights for future campaign development, as well as create innovative approaches to digital and social media programs

* Provide digital thought leadership on web, mobile and digital design industry trends, analytics and emerging platforms. Offer perspective for adoption where appropriate

* Evaluate end-to-end customer experience across multiple channels and customer touch points

Skills:

* Strong verbal communication skills for articulating ideas to colleagues

* Written communication skills for producing high quality content

* Attention to detail and accuracy

* Ability to work independently and flexibly

* Capacity to prioritize and work across multiple projects

* Excellent team work skills

* Organizational skills with ability to deliver a high volume of quality work

* Creative skills for contributing new and innovative ideas

* Ability to work well under pressure and meet deadlines

* Networking and analytical skills

* Knowledge of existing and emerging social media platforms

Requirements:

* BS degree in marketing or a related field

* Proven working experience in digital marketing

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels

* Solid knowledge of website analytics tools (e.g., Google Analytics, Moz, NetInsight, Omniture, WebTrends)

* Experience in setting up and optimizing Google Adwords campaigns

* Working knowledge of HTML, CSS, and JavaScript development and constraints

* Strong analytical skills and data-driven thinking

* Up-to-date with the latest trends and best practices in online marketing and measurement

Digital People, an Atterro company, has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!

About Atterro

EQUAL OPPORTUNITY EMPLOYER

Atterro supports affirmative action and equal employment opportunity. Atterro will provide equal employment in employment practices to all associates and applicants for employment. Employment decisions shall be made without regard to any protected characteristic such as, but not limited to, race, color, religion, gender, age, disability, national origin, ancestry, gender identity, sexual orientation, marital status, status in regard to public assistance, disabled veterans, recently separated veterans, Armed Forces service medal veterans and other protected veterans, genetic information and other legally protected classes. Furthermore, Atterro is an E-Verify employer. Information provided on this application will not be used for any discriminatory purposes. Atterro complies with all applicable federal, state and local non-discrimination laws and regulations. Atterro will provide reasonable accommodations in the application or interviewing process. If you need a reasonable accommodation in the application or interviewing process, please contact us.