Digital Media Communications Planning Director 8/18/2016
JOB DESCRIPTIONAPPLY The Communications Planning Director will manage display, search, programmatic, social & analytics teams to ensure effectively delivery on marketing goals
The Director will lead Connections Planning and Activation. They will serve as the voice of the client internally and the voice of the agency externally - and acts as the trusted voice of the consumer by providing insights and strategic guidance to enrich the creative development process and improve customer engagement. The Director will ensure strategies and tactics deliver against key KPIs and that ROI measurement is effectively in place. The Director will develop strategic, innovative and performance driven solutions for marketing objectives.
The Director will work to establish standards for SEO, tag management, digital analytics implementation, media performance tracking, and reporting across core Digital clients and to broaden agency services.
The Communications Planning Director will be responsible for writing channel and idea briefs and leading brainstorming sessions with the creative teams to generate great ideas.
They should have the ability to turn research into insights and develop multi-channel communication plans. Developed measurement plan and tracking requirements to assess success of implemented strategies and marketing activities.
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