Digital Media Communications Planning Director 8/18/2016

MarketSearch Boston, MA

Company
MarketSearch
Job Classification
Full Time
Company Ref #
28864586
AJE Ref #
575921922
Location
Boston, MA
Job Type
Regular

JOB DESCRIPTION

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The Communications Planning Director will manage display, search, programmatic, social & analytics teams to ensure effectively delivery on marketing goals

The Director will lead Connections Planning and Activation. They will serve as the voice of the client internally and the voice of the agency externally - and acts as the trusted voice of the consumer by providing insights and strategic guidance to enrich the creative development process and improve customer engagement. The Director will ensure strategies and tactics deliver against key KPIs and that ROI measurement is effectively in place. The Director will develop strategic, innovative and performance driven solutions for marketing objectives.

The Director will work to establish standards for SEO, tag management, digital analytics implementation, media performance tracking, and reporting across core Digital clients and to broaden agency services.

The Communications Planning Director will be responsible for writing channel and idea briefs and leading brainstorming sessions with the creative teams to generate great ideas.

They should have the ability to turn research into insights and develop multi-channel communication plans. Developed measurement plan and tracking requirements to assess success of implemented strategies and marketing activities.

ABOUT MARKETSEARCH:

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us . Our list of available positions has grown in the time it has taken you to read this.