RTI International - Rockville, MD
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The Knowledge Translation and Strategic Communication Program within RTI International has an opening for a Digital Strategist. Overall responsibilities include providing communications counsel to clients, assisting with managing and leading projects, tasks and budgets, and assisting with new business development efforts. The digital strategist should have a broad understanding and grasp of Web, social and mobile technologies and be able to assist in the development and articulation of digital strategy and communications. This includes assisting with the development, implementation and evaluation of communication and marketing plans. The position requires strong communication, creative and project management skills, initiative and responsiveness, proven writing and editing experience, experience with marketing health-related products and concepts online, and the ability to develop and stay within project budgets.
The digital strategist will also be tasked with contributing to the strategic development of the digital strategy team and expanding its work in federally funded health communication and social marketing contracts and grants. This opportunity will be in the Washington DC or Rockville, MD office.
Understanding of new and emerging digital technologies such as social media monitoring and mobile marketing and can leverage them to effectively achieve influence and impact; comfortable tracking, collecting and evaluating performance and proactively works to establish metrics and adjust strategy based on changing market conditions
Developing and leading digital strategy and integrated marketing activities including email campaigns, search marketing, social media, online advocacy efforts, online PR and customer-engagement programs.
Leading projects and managing tasks within a contract, including providing strategic, innovative and technical counsel, mentoring staff, and developing and managing group standard operating procedures
Supporting strategic planning and business development efforts including premarketing, proposal development and new business presentations to increase RTI s foothold in Health IT as it relates to health communication and marketing, particularly using social media and innovative technologies
Interacting with relevant business units across RTI that partner with strategic communications to increase synergies, collaboration and operations
Contributing to RTI s scientific stature by submitting papers to peer-reviewed journals, participating in/making presentations at professional meetings and making other contributions to the advancement of technology and science
Staying abreast of the latest communication technologies, media, tools, trends, and adoption rates; follows industry publications and science and participates in industry events and meetings
BS/BA in Communications, Marketing, English, Business, Visual Arts or any other creative degree with 3-5 years of experience; or MA in Communications, Marketing, English, Business, Visual Arts or any other creative degree with 2-4 years of related experience
Certification in the use and application of digital technologies is also preferred
Background and experience in public health, health education, multicultural communications or communication technologies for personal use or on behalf of clients is a plus
Skills in mixed marketing and messaging methods, particularly using digital and social media such as blogs, Facebook, Twitter, YouTube, and LinkedIn on behalf of government entities
Technical ability to use Web and social platforms such as Wordpress, Drupal, Salesforce, GovDelivery, Constant Contact, MailChimp in addition to CRM development, HTML coding and Adobe Creative Suite
Experience of being in an agency environment working directly with Federal agencies to use social media for various communications campaigns (strongly preferred)
Must be detail and deadline oriented, have a can do attitude, and be able to handle numerous tasks simultaneously in a fast-paced environment
Excellent oral and written communication skills, strong interpersonal skills, and ability to work successfully in multidisciplinary teams
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
RTI International is one of the world s leading research institutes, dedicated to improving the human condition by turning knowledge into practice. Our staff of more than 2,800 provides research and technical expertise to governments and businesses in more than 40 countries in the areas of health and pharmaceuticals, education and training, surveys and statistics, advanced technology, international development, economic and social policy, energy and the environment, and laboratory and chemistry services.
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