Direct Marketing Manager
City National Bank - Los Angeles, CA
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The Direct Marketing Manager is responsible for the management and strategic growth of new business/revenue across all segments through the development and implementation of direct marketing and digital channel strategies. Must be results-oriented with proven track record in driving new client acquisition and cross-selling with the ability to track and articulate results.
* Bachelor's degree required.
* Minimum 10 years of marketing experience required.
* Minimum 8 years of Direct Marketing experience required.
-- Experience in the Financial Services industry strongly preferred within a multi-segment structure. (Core products:
Commercial, Private Client and Business Trust and Investment)
-- Demonstrated experience/success in direct mail, email, phone, fulfillment, mobile and database marketing experience.
-- Exceptional writing, copy-writing, copy-editing skills.
-- Strong understanding of compliance, legal and regulatory requirements impacting direct marketing.
-- Strong vendor contacts and resource list.
-- Excellent management skills with the ability to motivate and lead direct reports and teams.
-- Demonstrated ability to work closely with executive management.
-- Excellent interpersonal, written and presentation skills.
-- Demonstrated creative problem-solving capabilities.
-- Excellent organizational and analytical skills.
-- Proficiency in multi-tasking and prioritizing projects.
-- Excellent time management skills and be accustomed to working with deadlines.
* Represents basic qualifications for the position. To be considered for this position you must at least meet the basic qualifications.
-Equal Opportunity/Affirmative Action Employer, M/F/D/V
This preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Candidates should be advised that City National Bank does not pay interviewee travel expenses or relocation expenses for candidates who are hired unless previously agreed.