Director Foodservice Marketing
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This role is responsible for leading cross-functional business teams in the planning, execution and analysis of various business initiatives related to products, pricing, marketing, promotion, and packaging to achieve the channel business goals This role is responsible for leading cross-functional business teams in the planning, execution and analysis of various business initiatives related to products, pricing, marketing, promotion, and packaging to achieve the channel business goalsReporting to the President with strong collaboration and interaction with the senior leadership of the company the Director of Food Service Marketing will own all brand initiatives for the $30M multiple food services categories business including:Prepared Foods (i.e. delis in grocery stores)Kroger AccountC-StoreFoodservice (C&U, K-12, healthcare)CanadaRestaurantIndustrialThis role will have accountability for the analysis strategy to maximize results in emerging categories and the development and execution of strategies to enhance and improve existing category performance.FIRST YEAR GOALS:Profitability- Assess and enhance existing pricing, sku rationalization and margin enhancements to reduce write-offsMarketing Effectiveness-Assess and Execute strategies to enhance positioning of products, accelerate menu program strategy and to increase efficiency in marketing promotional programs and materialsSales Execution- Partner with sale on prioritization, key acct strategies, fix the mix, and incremental sell-in strategies to existing customers, Enhance targeted distribution, drive better utilization with existing distributors, selling toolsSPECIFIC ROLE DUTIES & RESPONSIBILITIES:Lead strategic planning process to achieve growth objectives including:Enhancing Entry Strategy for Convenience Store Business lineBuilding Growth Strategy for K-12, Healthcare and College and University LineEnhanced Profitability of Canada business lineCreate category and customer specific business plans, including portfolio optimization and product innovation pipelinesLeverage trends and research to identify opportunities to better meet the needs of target audience, and contribute to strategy development.Manage current product portfolio for Foodservice, including resolving ongoing issues to ensure the line is healthy.Lead development and execution of Foodservice Marketing programs (e.g., promotions, specialty packaging, events, messaging, collateral) by partnering closely with Sales.Identify gaps in current portfolioDevelop and execute strategies for entry into new channelsDevelop marketing programs to increase contact and engagement with distributors and customersHelp key stakeholders put in place KPIs to measure marketing activities including Promo spending efficiencyIdentify efficiencies in Trade show and other promotional programsDevelop In-Store training programs and tools.Contribute insight to volume forecasting and tracking.Recommend and manage budget for channel-specific Foodservice marketingLead Product Innovation to identify new opportunities and platforms/programs for distributionPlanning and execution of strategies to penetrate the Retail and Commercial Foodservice ecosystemAnalyze and Recommend Cost Containment StrategiesStakeholder ManagementPortfolio Growth Strategy DesignBrand Performance ReversalP&L responsibilityREQUIREMENTSProven record of successful Go-To-Market execution across Foodservice channelsTrack record of success in a growing Prepared Foods company or emerging Prepared Foods Division in a scaled companyDepth of experience in product launches or line extensions into Prepared Food channelsExpertise in the dynamics of the Retail and Commercial Food Service IndustryExamples of success in collaborating with a cross functional team including direct interaction with Sales, R&D and Customer Facing teamsBA in Marketing or related field. MBA preferred5-8 years brand management/marketing experience. Expertise in brand marketing in food, beverage, or consumer packaged goods requiredStrong Foodservice channel insight (ingredients a plus)Proven track record of delivering consistent results in the marketScaled CPG Product leadership experience along with a true entrepreneurial MindsetRobust experience in message development for Foodservice, including onlineTrack record of success in gaining influence in a matrixed organizationKEY ATTRIBUTESHighly innovative and scrappy able to produce results with limited resourcesCreative, enthusiastic, and engaging team playerExcellent oral and written communication skillStrong cross-functional leadership and facilitation skillsStrong analytical thinkingDetail oriented with a talent for identifying key operational success metrics.Highly ethical and honest.Strong entrepreneurial outlookChange agent with the ability to impact organizational growthStrong and effective communicator.The ability to translate data into action.Bias for action backed up with strong data.High level of Emotional Intelligence.Strong knowledge of marketing vehicles and marketing fundamentals.Must be able to collaborate cross functionally, and be a strong team player.Functions effectively with ambiguity.