Director Marketing, ENBREL US Consumer Lead

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POST DATE 9/8/2016
END DATE 10/9/2016

Amgen Thousand Oaks, CA

Company
Amgen
Job Classification
Full Time
Company Ref #
360691
AJE Ref #
576116203
Location
Thousand Oaks, CA
Experience
Entry Level (0 - 2 years)
Job Type
Regular

JOB DESCRIPTION

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p This position is responsible for leading the team and developing and executing the strategic platforms for Direct-To-Consumer (DTC) and Multi-Channel Marketing in the INBU (Inflammation and Nephrology Business Unit) for Enbrel. The Director will be responsible for partnering with Brand teams to develop and manage consumer multi-channel communications platforms, including DTC advertising (TV and Print), digital, emerging channels, in-office, in-pharmacy, CRM, adherence initiatives, and Public Relations. /p p /p p This position will require considerable agency and vendor management, and matrix management across Amgen's commercial, medical, legal, and regulatory enterprises. /p p /p p Specific responsibilities: /p p * Establish Consumer and Patient programs to meet brand objectives and stimulate patient demand, including developing new multichannel DTC advertising campaigns. /p p * Lead web strategy & development for the business unit. /p p * Partner with digital health team to optimize contemporary media opportunities. /p p * Participate as a key member of the brand team and lead cross-functional consumer project teams. /p p * Manage creative agency to develop creative assets /p p * Manage media agency to develop and execute consumer media plans. /p p * Manage online agency to develop and execute online media and creative plans. /p p * Manage outside vendors and agencies to execute DTC projects. /p p * Work with market research within BAI (Business Analysis & Info) group to develop and execute research and measurement testing needed to develop strategy, programs, and measure expected returns/success. /p p * Work with medical, legal and regulatory groups to translate clinical data into compelling promotional messaging. /p p * Manage significant budgets and closely monitoring performance, ensure cost effective delivery of all programs /p p * Monitor DTC industry landscape to capture industry best practice. /p p * Work closely with Corporate Affairs to develop and integrate public relations consumer strategies /p p * Agency and vendor management, and matrix management across Amgen's commercial, medical, legal, and regulatory enterprises. /p p /p p strong