Director, Marketing

This job is no longer active. View similar jobs.

POST DATE 9/8/2016
END DATE 10/8/2016

Echo360 Reston, VA

Company
Echo360
Job Classification
Full Time
Company Ref #
29678595
AJE Ref #
576121857
Location
Reston, VA
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
As director of marketing, you will operationalize the marketing strategy with the goals of delivering qualified leads, creating content, improving content engagement, and increasing overall brand awareness. You will manage customer and prospect contact strategies via email, mobile, website and social media, and additional marketing channels to ensure continuity and improved results. Company OverviewEcho360 believes that improved outcomes start with great moments in the classroom. Echo360 powers the modern classroom experience by pulling content, lectures, social learning tools and resources into one connected environment allowing students to seamlessly interact in traditional, hybrid or online classes. Echo360 captures these interactions and provides real-time learning data so instructors can see what s working and what s not and intervene proactively to improve outcomes. Today, Echo360technologies are used by over 3 million students in 11,000 classrooms at 750 higher ed institutions across 30 countries.Position SummaryAs director of marketing, you will operationalize the marketing strategy with the goals of delivering qualified leads, creating content, improving content engagement, and increasing overall brand awareness. You will manage customer and prospect contact strategies via email, mobile, website and social media, and additional marketingchannels to ensure continuity and improved results. Demonstrated ability to leverage the power of content and web technologies in demand creation is essential.Position is located in our Reston, VA headquarters office.Reports to: VP, MarketingDirect reports: Marketing AssociatePrimary Responsibilities: Drive demand generation and lead nurturing with an analytical mindset; optimize the marketing automation and lead nurturing processes through email, content, and social channelsCreate and execute campaigns with specific deliverables and timeframes that demonstrate how the Echo360 solution delivers an ROIPartner with product marketing to create and execute content strategy including development of videos, ebooks, whitepapers, infographics, case studies, etc.Define and use key metrics (e.g. site traffic, visitor paths, conversion rates, prospect meetings) to optimize online marketing spendDrive marketing efforts to build awareness and traction of Echo360 with strategic audiencesOptimize the performance of landing pages, content and product positioning across all channelsMaintain corporate website and manage SEO/SEM; manage blog; utilize social media to enhance company s presence including LinkedIn, Twitter, YouTube and other emerging channelsWork closely with sales and customer success leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunitiesEvaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokersThe ideal candidate for the Director of Digital Marketing position at Echo360 will have/be: Bachelor's degree in business, marketing, or technology-related area required; Advanced degreepreferred5-7years of B2B digitalexperience with a strong focus on content and web strategyExperience in marketing within the educationtechnology industry is a plusSignificant experience in marketing automation, content creation and management, web analytics and business intelligence (reporting and analysis tools)Experience with web analytics tools and methods, A/B testing, search optimization, and web UX optimization strategiesExperience optimizing websites for branding and demand creation objectivesAbility to manage multiple projects in a fast-paced, deadline-driven environmentStrong partner management, including negotiation skills with an ability to create and build and manage both internal and external relationshipsExcellent communication, presentation and interpersonal skillsMust be a good writer including editing, proof-reading and crafting contentBenefits: Echo360 offers exceptional benefits including medical, dental, vision, life & disability insurance, and three (3) weeks of paid vacation plus floating and personal holidays and sick days