Director, Office Printing Solutions Marketing

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POST DATE 9/12/2016
END DATE 10/18/2016

DiversityWorking San Diego, CA

Company
DiversityWorking
Job Classification
Full Time
Company Ref #
7278029
AJE Ref #
576155081
Location
San Diego, CA
Job Type
Regular

JOB DESCRIPTION

The Company
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* HP is a Fortune 100 technology company that operates in more than 170 countries around the world. We provide technology and services that help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. No other company offers as complete a technology product portfolio as HP. We provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs. Who we are
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* We are the leading printing and personal systems technology company in the world, and we are here to create technology that makes life better for everyone everywhere.In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds-so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them. We operate with the heart, creativity, and energy of a startup, and with the brain, muscles, and determination of a Fortune 100 corporation. We will use this unique combination, along with our 50,000 world-class employees and 76-year legacy of innovation, to engineer experiences that amaze our customers. What we stand for
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* We believe in a Blended Reality created by the fusion of the physical and digital worlds. We believe everyone is a creator when empowered by intuitive, accessible technology. And we believe technology should work for you and adapt to your needs, context, and environment.* Summary
*Marketing leadership role for HP's market leading LaserJet, PageWide and Solutions/Services businesses. Developing marketing programs, events, campaigns and launches:
HP's office printing portfolio includes the LaserJet, PageWide and OfficeJet printers as well as solutions like security and workflow plus managed print services.* Responsibilities of this critical role include:

** Setting communications, content marketing and campaign strategy and annual plans that works at the country level and is in alignment with the business growth and demand generation priorities* Manage and articulate the development of the Customer Journey and the communications assets deployed to drive specific and targeted customer conversion metrics* Manage through delta analysis such as 'close the gap', budget upside/downside, study of leakage in the business system that are causing HP to not attain business goals.* Leading a team of approximately 15 people (with 3 or 4 direct managers) to deliver global content in alignment with the strategy* Managing a $6-9M annual direct OPEX budget and a $3-5M annual agency retainer budget* Collaborate with Insights team at all steps from strategy formation to execution* Manage the business printing brand architecture and develop new 'brand' names as needed* Identify right agencies for right deliverables and in keeping with Corporate agency strategy - and enable / ensure agencies deliver top notch creative and produced deliverables* Simplify processes and develop new processes as required* Recruit / retain and develop talent - create a rewarding environment* Measure effectiveness in developing and closing leads, generating demand and keeping the brand ACPP measures healthy* Communicate to executives with spine and savvy - keep a healthy relationship with Region/Country leadership, GBU executives and Corporate organizations like PR/Comms and Insights.* Requirements:

** BA/BS degree desired.* 10 years of relevant marketing experience.* Experience owning the marketing strategy for an iconic brand.* Experience leading, grooming, and mentoring a team.* B2B Marketing savvy.*
* Job:

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* Marketing
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* Title:

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* Director, Office Printing Solutions Marketing
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* Location:

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* California-San Diego
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* Requisition ID:

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* 1501773
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* Other Locations:

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* United States-Washington-Vancouver
* .